FranConnect Blog

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Sep 12, 2023

Defining Your Franchise’s Unique Selling Points ...

Owning a franchise is an exciting opportunity to apply your business acumen and take your ... Read More

Owning a franchise is an exciting opportunity to apply your business acumen and take your career in a new direction. While many franchises come with built-in brand recognition and buying power, you will still need to grow your business and attract new potential franchisees. Defining your unique selling points is the best way to accomplish these goals.

Jun 29, 2023

Pay-Per-Click Advertising: How Google Ads Can ...

Pay-per-click (PPC) advertisements offer a reliable way to reach franchisees. As a ... Read More

Pay-per-click (PPC) advertisements offer a reliable way to reach franchisees. As a franchisor, you always seek new strategies to attract franchisees and stand out amongst other businesses. Exploring better franchisor advertising tactics can help you reach the people you need while targeting the right demographics. Discover types of PPC advertisements, the benefits of keywords and best budgeting practices for your franchise.

May 22, 2023

Leveraging LinkedIn to Attract New Franchisees

LinkedIn is a powerful platform for attracting new franchisees if you know how to use it. ... Read More

LinkedIn is a powerful platform for attracting new franchisees if you know how to use it. It lets you showcase your achievements, share business updates with potential partners and engage them directly on what is generally considered a “trusted platform.” The key to ensuring success on LinkedIn is to optimize your profile, and there are a few ways to do that.

Sep 13, 2021

5 Ways to Elevate Your Franchise Development ...

The franchise development website is an essential sales tool, helping brands accomplish ... Read More

The franchise development website is an essential sales tool, helping brands accomplish several objectives at once: generate leads, prescreen prospects, share the brand story, and facilitate growth in target markets.

Aug 16, 2017

9 PPC Mistakes in Franchise Marketing

The information in this post was initially reported in the webinar “PPC Demystified: Get ... Read More

The information in this post was initially reported in the webinar “PPC Demystified: Get the Most from Your Campaigns.” Click here to watch now.

Jun 14, 2017

Evaluate Your Franchise Recruitment Website

FranConnect has been a long-time partner of the International Franchise Association and ... Read More

FranConnect has been a long-time partner of the International Franchise Association and Franchise Update Media to score franchise recruitment websites based on a set of best practices. Here you will find our most recent findings for franchise development performance using a franchise recruitment website as the main tool for driving leads.

Apr 19, 2017

5 franchise development efforts that increase ...

Getting franchisee leads is important, but more important is getting qualified leads – ... Read More

Getting franchisee leads is important, but more important is getting qualified leads – these are the leads who are most likely to convert to a sale. Otherwise, a lot of time, effort, and money is wasted on the wrong candidates. Here are five franchise sales and marketing efforts that increase qualified leads.

Apr 10, 2017

Creating Franchisee Buyer Personas

What is a Buyer Persona? A buyer persona is a representation of your ideal customer based ... Read More

What is a Buyer Persona? A buyer persona is a representation of your ideal customer based on research and data from your existing customers. Creating robust, detailed buyer personas is a key component to any franchise marketing and sales strategy. It forces you to conduct comprehensive research about the types of franchisees that are successful for your organization, instead of going with gut feelings or what you simply believe to be true. Through your research, you’ll uncover a targeted approach to exactly how, where, and when you should be reaching out to your prospects. The more focused your efforts, the more qualified your leads will be, which means you’ll spend your dollars more wisely. Along with marketing efforts, your buyer personas will drive your sales approach, product development, franchisee engagement, training, and more.

Mar 23, 2017

Millennials in franchising: To Be or Not To Be

Millennials. It feels like whether or not you’re a part of this generation (loosely ... Read More

Millennials. It feels like whether or not you’re a part of this generation (loosely defined as born in 1980-1999), the word leaves a sour taste in your mouth. It comes with an air of entitlement, laziness, and narcissism. It paints a picture of a generation plagued with debt. But it also illustrates a generation of innovative, culturally diverse, well-educated, and tech-savvy individuals who are calculated-risk takers. And they’re on the hunt for the next best thing.

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