FranConnect Blog

Articles and best practices insights from FranConnect: the leading in franchise management software.

A Conversation with FranConnect President & CEO Gabby Wong

The President and CEO talks about herself, leadership, and the #1 franchise management software solution.

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9 PPC Mistakes in Franchise Marketing

The information in this post was initially reported in the webinar “PPC Demystified: Get the Most from Your Campaigns.” Click here to watch now.

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Evaluate Your Franchise Recruitment Website

FranConnect has been a long-time partner of the International Franchise Association and Franchise Update Media to score franchise recruitment websites based on a set of best practices. Here you will find our most recent findings for franchise development performance using a franchise recruitment website as the main tool for driving leads.

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5 franchise development efforts that increase qualified leads

Getting franchisee leads is important, but more important is getting qualified leads – these are the leads who are most likely to convert to a sale. Otherwise, a lot of time, effort, and money is wasted on the wrong candidates. Here are five franchise sales and marketing efforts that increase qualified leads.

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