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Research, Guidebooks and other Best Practices for Franchisors.
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Welcome to the era of the “Virtual Discovery Day”. By now, most are aware that technology is available to help make up for not being able to meet in-person. But it’s not easy to create the same level of engagement...
FranConnect's Franchise Sales Index Report is the most complete and authoritative source of insight into the current state of Franchise sales. Now in its fifth year, the data reveals critical insights relevant for...
Tom Wood, CEO of Floor Coverings International, wanted to boost sales performance by improving lead follow-up and engagement. To do this, he set a target of 100% immediate real time follow-up on new franchise sales...Read more
It’s important to keep franchise candidates engaged throughout the entire sales process, from the moment they discover your brand all the way through commitment. To fully engage with candidates every step of the way,...
A buyer persona is a representation of your ideal customer based on research and data from your existing customers. Creating robust, detailed buyer personas is a key component of any franchise marketing and sales...Read more
A franchise recruitment website is a critical driver of qualified leads to your brand. Part one of this worksheet helps benchmark your current website analytics to determine if your recruitment website needs a refresh....Read more