A Franchising Technology Roadmap for the Sales/Development Executive.
What will franchising look like in 2022? Technological advancements will continue to play a big role in the future of franchising, and the franchising Chief Development Officer must be prepared to lead their franchise systems into this brave new world. Before we can predict what franchising will look like in 2022, it's important to consider the trends which are shaping future franchise growth.
Technology decision-making in franchising is changing quickly, with the current trend being a shift in decision-making power away from CEOs and towards CDOs, who are more aware of the benefits technology can provide to franchise systems. Research shows that technology is playing an increasingly important role in how franchises are run, and this trend will continue well into the future. Technology decisions will move away from senior leadership teams and towards Chief Development Officers, who are eager to make changes in order to improve results for their brands.
Technology will also play an increasingly important role in maintaining customer loyalty and satisfaction, as customers are now expecting more from their customer service experiences. Competition is also heating up in the franchise space, with many new brands entering the market to compete against already-established franchises.
New technologies will certainly play a huge role in maintaining competitiveness and meeting consumer demand over the next five years. Without further ado, here are some of the things you can do to up your technology game within your department in 2022.
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