The Human Bean opened their first drive-thru espresso stand in Ashland, Oregon in 1998. Customers quickly appreciated their passion for coffee and the unique and convenient drive- thru way of getting quality beverages. They expanded to surrounding cities in Southern Oregon and began franchising in 2002. They currently have over 300 locations open or in development across 29 states. They have used FranConnect since 2016 to manage their growth and help support franchisees.
Historically, The Human Bean has relied heavily on organic lead sourcing for franchise development. Many of their best leads have come from new location openings driving website traffic and inbound form submissions. The Human Bean realized there
was too much time being spent on unqualified leads, while the good leads were not given the attention they deserved.