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Research, Guidebooks and other Best Practices for Franchisors.
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It’s important to keep franchise candidates engaged throughout the entire sales process, from the moment they discover your brand all the way through commitment. To fully engage with candidates every step of the way,...
A buyer persona is a representation of your ideal customer based on research and data from your existing customers. Creating robust, detailed buyer personas is a key component of any franchise marketing and sales...Read more
A franchise recruitment website is a critical driver of qualified leads to your brand. Part one of this worksheet helps benchmark your current website analytics to determine if your recruitment website needs a refresh....Read more
You and your sales team knows what it takes to close deals. But in this ever-evolving world of technology, you’re finding it harder and harder to do so. So, instead of changing what you’re doing, consider changing how...Read more
We spoke with Firehouse Subs about how FranConnect is helping them to streamline and improving processes for:
About Firehouse Subs
There is no “one size fits all” for franchise organizations when it comes to field operations, but we’ve learned a few secrets from our 600-plus customer base that are worth a read.
Download this free ebook to spot...Read more