FranConnect Blog

Articles and best practices insights from FranConnect: the leading in franchise management software.

FranConnection’16: What the Franchise C-Suite Needs to Know About Digital Marketing Across the Brand

Digital marketing, data analytics, and automation – the world is rapidly changing, and in our always on, always connected world, marketing is a key challenge for franchise leadership.  In all probability , you started your business with a handful of employees at one or two local locations. At that time, your role included CEO, marketing director, sales executive, operations director, and accountant.  And, as your franchise continued to grow and as technology constantly changes how we live, work and play, the dynamics between franchisor and franchisee, brands and consumers, have transformed.

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FranConnection’16: Take Control of Managing and Maintaining Your Digital Footprint

From Facebook, Twitter, Pinterest, Instagram and YouTube to SEO rankings, online reputation and digital brand management…in the world of franchising, managing every aspect of your digital footprint can be overwhelming. What does this all mean to you and where should you focus efforts to gain the biggest impact?  When you hear the word digital, what comes to mind for your brand? And why is your digital footprint so important?

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