Franchise sales is hard. It’s a very competitive business, and the sales cycle from lead generation to qualification to closing is complex. Wayback Burgers, a burger franchise that operates 138 restaurants nationwide in 27 states and 35 restaurants internationally, has figured out the key tactics that has quickly grown the concept. The number one key to their success is a well-defined and strategic sales process. They know exactly what happens when, who sends what to whom, when and how to follow up…you get the idea. Let’s take a look at the 10 critical steps for franchise sales that Wayback Burgers' Executive Vice President Bill Chemero, CFE, and Vice President of Franchise Development Scott Milas, CFE, follow to ensure ongoing growth and success.
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Here are 10 franchise sales tips from leaders in franchise development at The Dwyer Group, 7-Eleven, Wild Birds Unlimited, and more.
A dirty database is a like a dirty home. When a home is messy and unorganized, it's hard to find anything. It seems to happen in an instant, too – once one item is put in the wrong place, the mess piles up. Particularly if you have kids or live with roommates, it can be difficult to keep all the dirt from coming in.
If you’re already franchising your business, you probably – hopefully – know what a chart of accounts is.
“Chart of Accounts (COA) – a financial organizational tool that provides a complete listing of every account in an accounting system. An account is a unique record for each type of asset, liability, equity, revenue, and expense.” Each account is then broken down into subcategories.