The support and franchise fee structures that got your franchise system here will not get you to the next level. In fact, new data shows long held assumptions in franchising may be holding you back.
This is one of several insights from a new FranConnect study of over 2,000 US Franchise Disclosure Documents (FDDs). This analysis, coupled with insights gathered from live-polling during the webinar, will provide clarity on the common beliefs that constrain franchises-along with some surprising answers.
Polls that were conducted recently around the findings showed that over 80% of franchise executives are concerned they're not collecting enough to effectively compete in each of their crowded business categories.
Now, there may be data to justify changes in your technology fee structure, marketing fees, royalty fees, and even training.
Forty-year industry veteran Keith Gerson, CFE, President of Franchise Operations & CMO at FranConnect, reveals powerful, data-driven insights you can use now to bring your franchise to the next level, including:
- The valuable correlation between the hours of new franchise training and lower location growth
- Why collecting technology fees is no longer an option
- The No. 1 problem with national and local marketing that's setting up your franchises for failure
- The counter-intuitive reason your royalty rate is blocking your ability to sell