Aug 28, 2020
A buyer persona is a representation of your ideal customer, based on research and data from your existing customers.
Creating a robust, and detailed persona of your ideal buyer is a key component in your franchise marketing and sales strategy. That's why FranConnect has created this Buyer Persona Worksheet to help your brand describe your ideal prospective franchisee.
Complete this worksheet for each of your franchisee buyer personas, and share with your sales and marketing teams.
Jan 20, 2022
