August 26th at 11 am ET/8 am PT

Recorded Webinar: From April to August: How Franchise Sales Has Changed in Four Short Months

Join us on Wednesday, August 26, at 11 am ET/8 am PT to preview FranConnect’s upcoming release.

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Even with the pandemic dominating conversation in the franchising community, it’s important to keep your growth engine running. Which is why we’re analyzing real-time data to help you fine-tune your strategy based on what’s actually happening across the industry. For the first time, we have done a quarter-over-quarter analysis of franchise sales data, with some surprising and critical findings.

View or recorded webinar, where we helped attendees learn:

  • How can you increase lead to deal closing effectiveness given the new “abnormal”
  • Where to re-allocate ad spend based on new buyer behaviors
  • Are current efforts to support franchisees converting into more referrals?
  • Is now the time to pivot to Franchise Brokers?
  • The value of shifting from a national go-to-market strategy to micro-targeting
  • The little-known source of leads that could yield the highest-quality candidates
  • And much more…

These questions and many others were answered as Keith Gerson, CFE – the President of Franchise Operations for FranConnect, shared the results of FranConnect’s first quarter over quarter review of franchise sales results. The timing on this analysis is critical, given how much has changed so quickly.

About the Presenters

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Keith Gerson, CFE, President of Franchise Ops, FranConnect

Keith Gerson brings 40+ years of executive level expertise as a passionate and driven Franchisor and Franchisee with a proven track-record in building rapid-growth, and highly profitable franchise organizations. Over the last eight years, Keith has served as President and Chief Customer Advocate for FranConnect where he has been able to work closely with many Executive Boards and Leadership Teams that are part of FranConnect’s portfolio of 800+ brands and 148,00 locations. His focus is on helping franchisors to get to their desired future state in sales, operations, communications, and engagement. Recognized in franchising circles for his extensive leadership experience, and ability to drive execution, Keith is a highly-rated keynote speaker and has had the rare opportunity to have created several leading franchise systems from their very conception through launch and sustained growth taking these systems from micro-emerging status to that of successful enterprise level brands.