Recorded Webinar

Unpacking the State of Franchise Sales: November 2020

View the Webinar

It has never been more important for franchise leaders to understand how they can most effectively navigate the rapidly changing economic and political landscape to drive results. FranConnect is committed to supporting the Franchise community with useful and timely resources and content, and our Franchise Sales Index is a critical analysis updated quarterly.

This webinar featured an in-depth discussion with the author of the report, Keith Gerson, CFE. Together, we unpacked the current findings and give the color and context you need to adjust your strategy for Q4 and into 2021.

Just a few of the topics we covered:

  • How and why deals are -- and aren’t -- closing
  • How to benchmark yourself against industry peers
  • What to make of the changes in lead flow and effectiveness across Marketing channels
  • Which Franchise Referral Consultants are driving deals, and how to evaluate them for your business
  • Questions were also answered live

About the Presenters

Keith Gerson

Keith Gerson

CFE, President of Franchise Ops, FranConnect

Keith Gerson brings 40+ years of executive level expertise as a passionate and driven Franchisor and Franchisee with a proven track-record in building rapid-growth, and highly profitable franchise organizations. Over the last five years, Keith has served as President and Chief Customer Advocate for FranConnect where he has been able to work closely with many Executive Boards and Leadership Teams that are part of FranConnect’s portfolio of 800+ brands and 148,00 locations. His focus is on helping franchisors to get to their desired future state in sales, operations, communications, and engagement. Recognized in franchising circles for his extensive leadership experience, and ability to drive execution, Keith is a highly-rated keynote speaker and has had the rare opportunity to have created several leading franchise systems from their very conception through launch and sustained growth taking these systems from micro-emerging status to that of successful enterprise level brands.

Ian Walsh

Ian Walsh

SVP Marketing, FranConnect

Ian leads Marketing at FranConnect. He is an accomplished B2B Marketing executive with a track record of driving results at companies including CEB/Gartner, SAP, Software AG, MicroStrategy, CARTO and TrackMaven. He‘s passionate about fostering talent while achieving business objectives, and loves to implement data-driven strategies. He holds a Bachelor’s of Science in Business Administration from the University of North Carolina.