It has never been more important for franchise leaders to understand how they can most effectively navigate the rapidly changing economic and political landscape to drive results. FranConnect is committed to supporting the Franchise community with useful and timely resources and content, and our Franchise Sales Index is a critical analysis updated quarterly.
This webinar featured an in-depth discussion with the author of the report, Keith Gerson, CFE. Together, we unpacked the current findings and give the color and context you need to adjust your strategy for Q4 and into 2021.
Just a few of the topics we covered:
- How and why deals are -- and aren’t -- closing
- How to benchmark yourself against industry peers
- What to make of the changes in lead flow and effectiveness across Marketing channels
- Which Franchise Referral Consultants are driving deals, and how to evaluate them for your business
- Questions were also answered live