Recorded Webinar

The State of Franchising, Winter 2021: Findings from our Franchisor Survey

Access The Recording

In February 2021, we conducted a survey of 200+ Franchisors about the current state of their business, including unit-level performance, franchise development, and finance. Participants included franchise businesses of all sizes from a variety of industries, including Personal Services; Quick Service Restaurants; Retail Food, Products & Services; Real Estate; Business Services; and Commercial & Residential Services, among others.

The resulting analysis from the survey will help franchisors understand and benchmark how they align to their peers within and across industries and assist in making key planning decisions.

Watch this recorded webinar to hear FranConnect executives explain and analyze all the key findings, including:

  • How systemwide sales are ramping and how they will compare to 2020
  • Franchise Development performance versus goal for 2020, by industry
  • Projections for temporary shutdowns, permanent closures, and new unit openings over the next 6 months.
  • Expectations for Franchise Development for the year ahead
  • And more…

About the Presenters

Ian Walsh

Ian Walsh

Senior Vice President, Marketing

Ian leads Marketing at FranConnect. He is an accomplished B2B Marketing executive with a track record of driving results at companies including CEB/Gartner, SAP, Software AG, MicroStrategy, CARTO and TrackMaven. He‘s passionate about fostering talent while achieving business objectives, and loves to implement data-driven strategies. He holds a Bachelor’s of Science in Business Administration from the University of North Carolina.


Keith Gerson

President of Franchise Operations, FranConnect

Keith has over 45 years of executive level expertise creating and building leading franchise systems. A highly respected thought leader, Keith works closely with many of FranConnect’s Customers’ Executive Teams. His books, webinars and keynote addresses have created a large following. His latest book, The Franchise Book of Mentors, was released in September 2019.