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February 11th at 11 am ET/8 am PT

Recorded Webinar: The State of Franchising, Winter 2021: Findings from our Franchisor Survey

Join us on Tuesday, February 11, at 11 am ET/8 am PT to preview FranConnect’s upcoming release.
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In February 2021, we conducted a survey of 200+ Franchisors about the current state of their business, including unit-level performance, franchise development, and finance. Participants included franchise businesses of all sizes from a variety of industries, including Personal Services; Quick Service Restaurants; Retail Food, Products & Services; Real Estate; Business Services; and Commercial & Residential Services, among others.

The resulting analysis from the survey will help franchisors understand and benchmark how they align to their peers within and across industries and assist in making key planning decisions.

Watch this recorded webinar to hear FranConnect executives explain and analyze all the key findings, including:

  • How systemwide sales are ramping and how they will compare to 2020
  • Franchise Development performance versus goal for 2020, by industry
  • Projections for temporary shutdowns, permanent closures, and new unit openings over the next 6 months.
  • Expectations for Franchise Development for the year ahead
  • And more…

About the Presenters

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Keith Gerson, CFE, President of Franchise Ops, FranConnect

Keith Gerson brings 40+ years of executive level expertise as a passionate and driven Franchisor and Franchisee with a proven track-record in building rapid-growth, and highly profitable franchise organizations. Over the last eight years, Keith has served as President and Chief Customer Advocate for FranConnect where he has been able to work closely with many Executive Boards and Leadership Teams that are part of FranConnect’s portfolio of 800+ brands and 148,00 locations. His focus is on helping franchisors to get to their desired future state in sales, operations, communications, and engagement. Recognized in franchising circles for his extensive leadership experience, and ability to drive execution, Keith is a highly-rated keynote speaker and has had the rare opportunity to have created several leading franchise systems from their very conception through launch and sustained growth taking these systems from micro-emerging status to that of successful enterprise level brands.

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Ian Walsh, Senior Vice President, Marketing, FranConnect

Ian leads Marketing at FranConnect. He is an accomplished B2B Marketing executive with a track record of driving results at companies including CEB/Gartner, SAP, Software AG, MicroStrategy, CARTO and TrackMaven. He‘s passionate about fostering talent while achieving business objectives, and loves to implement data-driven strategies. He holds a Bachelor’s of Science in Business Administration from the University of North Carolina.