The State of Franchise Development in 2022

Introducing the 2022 FranConnect Franchise Sales Index Report

The Annual FranConnect Franchise Sales Index Report never fails to reveal critical insights into the franchising industry. During this webinar, we discussed what our findings revealed and ways to optimize your team’s performance.

Keith Gerson, CFE & FranConnect’s President of Franchise Operations was joined by three well-known franchise sales executives who shared how they're adjusting their sales strategy in 2022.

Attendees learned:

• How trust has become the most effective currency in selling more franchises
• Which specific paid advertising sources convert at the highest levels
• How to increase your broker lead flow and closing effectiveness rates
• The critical “mid-funnel” problem that’s setting up your sales team for failure
• The key to increasing the quality of portal leads, and more.