March 3rd at 11 am ET/8 am PT

Recorded Webinar: The Franchise Sales Index Report 2021

Join us on Wednesday, March 3, at 11 am ET/8 am PT to preview FranConnect’s upcoming release.

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The FranConnect Franchise Sales Index is widely known as the gold-standard for data-driven insights in the field of franchise sales. This report gives franchisors a distinct advantage to both generate quality leads and increase sales, using aggregated and anonymized data from the business results of 800+ franchise brands. Now in its fifth year, the data in our annual Franchise Sales Index reveals critical insights relevant for Franchise Executive, Sales, and Marketing teams looking to confront the economic reality of the coming year.

This webinar was FranConnect's sneak-preview of our Franchise Sales Index for 2021. We presented selections from the report in this online event, including  franchise sales challenges and best practices we've observed from the most successful brands.

In this webinar we revealed insights you can use now to help drive a high-performance franchise development engine in your business to create a significant competitive advantage.

Webinar viewers can expect to get a insights from our research, including:

  • Impacts to the industry and an outlook toward growth in 2021
  • What brands can do to drive sales success in the current economic environment
  • The latest trends to capture, nurture, and close franchise sales.

About the Presenters

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Keith Gerson, CFE, President of Franchise Ops, FranConnect

Keith Gerson brings 40+ years of executive level expertise as a passionate and driven Franchisor and Franchisee with a proven track-record in building rapid-growth, and highly profitable franchise organizations. Over the last eight years, Keith has served as President and Chief Customer Advocate for FranConnect where he has been able to work closely with many Executive Boards and Leadership Teams that are part of FranConnect’s portfolio of 800+ brands and 148,00 locations. His focus is on helping franchisors to get to their desired future state in sales, operations, communications, and engagement. Recognized in franchising circles for his extensive leadership experience, and ability to drive execution, Keith is a highly-rated keynote speaker and has had the rare opportunity to have created several leading franchise systems from their very conception through launch and sustained growth taking these systems from micro-emerging status to that of successful enterprise level brands.

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Ian Walsh, Senior Vice President, Marketing, FranConnect

Ian leads Marketing at FranConnect. He is an accomplished B2B Marketing executive with a track record of driving results at companies including CEB/Gartner, SAP, Software AG, MicroStrategy, CARTO and TrackMaven. He‘s passionate about fostering talent while achieving business objectives, and loves to implement data-driven strategies. He holds a Bachelor’s of Science in Business Administration from the University of North Carolina.