RECORDED - July 29th, 2021

Recorded Webinar: Strategies and Advice for Optimizing Your Franchise Operations

Recorded Webinar

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Streamlining operations is one of the most critical imperatives for franchisors, which is why FranConnect assembled this standout panel of Franchise Operations experts. They share data-driven insights and best practices gleaned from a lifetime of coaching franchisors on driving franchisee performance and satisfaction, ensuring franchisee compliance and creating engagement & alignment. 
 
Our experts are:
Greg Nathan, Founder and Director of Franchise Relationships Institute, Business Psychologist and Author of the bestselling book, Franchisors Guide to Effective Field Visits
Michelle Rowan, President & COO of Franchise Business Review, who has helped more than 1100 franchise brands improve franchisee satisfaction and performance 
Dave Hood, PhD, President/Partner of iFranchise Group, a leading franchise consulting firm that has helped innumerable franchise organizations with operations optimization and execution
 
Our panelists have spent their careers researching how operations teams and field consultants can improve their effectiveness. They shared insights on:
 
The current state of franchise operations (post-pandemic)
What franchisees value most when interacting with field consultants.
How to manage franchisee feedback and turn emotions into engagement
Do’s and don’ts for building credibility with franchisees as a trusted adviser 
Data-driven, actionable feedback from hundreds of franchisees
How to size and structure your team of franchise business consultants
And much more…
 
Recorded July 29th, 2021 @ 12:00pm EST

About the Presenters

Keith Gerson
Keith Gerson, CFE, President of Franchise Ops, FranConnect

Keith has over 45 years of executive level expertise creating and building leading franchise systems. A highly respected thought leader, Keith works closely with many of FranConnect’s Customers’ Executive Teams. His books, webinars and keynote addresses have created a large following. His latest book, The Franchise Book of Mentors, was released in September 2019.

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David E. Hood, PhD, - President, iFranchise Group

Specializing in aggressive growth strategies and implementation, Mr. Hood has held senior management and consulting positions within the franchising and retailing industries since 1988. He is an expert in areas of franchise development and implementation, retail management, site selection, international business, and strategic planning.

Michell Rowan of FBR
Michelle Rowan, CFE, President and COO, Franchise Business Review

Michelle Rowan is the president and COO of Franchise Business Review, a market research and consulting company specializing in franchisee and employee satisfaction, as well as franchise relations issues. She is the current Chair of IFA's Women’s Franchise Committee, has facilitated CEO Performance Groups and Executive Networking Groups within the franchise industry and regularly speaks at industry events. She lives in Maine with her husband and daughter, where she and her husband also own an independent tasting room and brewery.

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Greg Nathan, Founder and Director, Franchise Relationships Institute

Greg is a business psychologist and has been recognised globally for his pioneering educational and research work to support the franchising sector. He is the recipient of the Franchise Council of Australia’s (FCA) inaugural National Contribution to Franchising Award, an inductee into the FCA Franchising Hall of Fame, and recipient of the International Franchising Association’s (IFA) Crystal Compass Award for Outstanding Leadership in Franchising.