FranConnect Webinar Library

State of Commercial & Residential Services┃FranConnect

Written by FranConnect | Dec 8, 2020 3:37:09 PM

In terms of Franchise Development, the first half of 2021 is shaping up to be the most critical time period in the history of the Commercial and Residential Services industry. Forward-looking brands will use this time to grow their systems and outpace the competition, but the changing uncertainty makes it more important than ever to build the right sales and marketing playbook.

In this webinar we examined the current state of Franchise Development for Commercial and Residential Services businesses. Using the latest data from our FranConnect Sales Index, we shared the insights you need to make informed decisions and maximize your chances for success. 

Participants learned:

  • How many deals Commercial & Residential Services businesses of different sizes are closing in the face of the pandemic
  • Which lead sources are converting into deals at the highest rate
  • How long you should expect sales cycles to take
  • How to benchmark your business against peers in your industry