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December 8th at 11 am ET/8 am PT

Recorded Webinar: The State of Franchise Development in Commercial and Residential Services

Join us on Tuesday, December 8, at 11 am ET/8 am PT to preview FranConnect’s upcoming release.
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In terms of Franchise Development, the first half of 2021 is shaping up to be the most critical time period in the history of the Commercial and Residential Services industry. Forward-looking brands will use this time to grow their systems and outpace the competition, but the changing uncertainty makes it more important than ever to build the right sales and marketing playbook.

In this webinar we examined the current state of Franchise Development for Commercial and Residential Services businesses. Using the latest data from our FranConnect Sales Index, we shared the insights you need to make informed decisions and maximize your chances for success. 

Participants learned:

  • How many deals Commercial & Residential Services businesses of different sizes are closing in the face of the pandemic
  • Which lead sources are converting into deals at the highest rate
  • How long you should expect sales cycles to take
  • How to benchmark your business against peers in your industry

About the Presenters

Keith Gerson-1
Keith Gerson, CFE, President of Franchise Ops, FranConnect

Keith Gerson brings 40+ years of executive level expertise as a passionate and driven Franchisor and Franchisee with a proven track-record in building rapid-growth, and highly profitable franchise organizations. Over the last eight years, Keith has served as President and Chief Customer Advocate for FranConnect where he has been able to work closely with many Executive Boards and Leadership Teams that are part of FranConnect’s portfolio of 800+ brands and 148,00 locations. His focus is on helping franchisors to get to their desired future state in sales, operations, communications, and engagement. Recognized in franchising circles for his extensive leadership experience, and ability to drive execution, Keith is a highly-rated keynote speaker and has had the rare opportunity to have created several leading franchise systems from their very conception through launch and sustained growth taking these systems from micro-emerging status to that of successful enterprise level brands.