Register today for our new seven-part series led by our Experts as they explore how you can implement and utilize the full capabilities of the FranConnect platform.
Session One: Speed To The Lead (On Demand)
85.7% of all leads closed were those that were contacted in the first 4 hours of their expressing interest. Yet 75.4% of franchisors fail to reach that goal, and nearly 70% of leads never receive a callback.
Session Two: The Rule of Seven (On Demand)
The rule of seven says that the prospective buyer should hear or see the marketing message at least seven times before they buy it from you. How do you manage all those leads on an emerging brand’s budget? Smart automation and personal focus on the hottest leads only is the key.
Session Three: Working The Funnel (On Demand)
With an average cost-per-lead of $105, not following up with a lead essentially means you’re throwing marketing dollars down the drain. In this session we’ll discuss how to keep leads moving through the pipeline, shortening the lead cycle and optimizing your sales efforts.
Session Four: Disclosure (LIVE, November 5th)
You can maintain FDDs, Item 23 and Franchise Agreements, send and track signatures through FranConnect, and stay on the right side of any dispute.
Session Five: If It's Not In FranConnect, It Didn't Happen (LIVE, November 19th)
It is critical to the success of your sales effort that you contact prospects often, and that you maintain continuity in your discussions to build trust and shorten your sales cycle.
Session Six: Dead or Just Cold? (LIVE, December 3rd)
It’s well worth checking in with some “dead” prospects who already have a relationship, if you’re smart about how you do it
Session Seven: Putting It All Together (LIVE, December 17th)
By now you’ve had a chance to try some of these techniques. Join us for a wrap-up and Q&A session to refine your improvements!
*All previously recorded courses can be found On Demand, HERE.
