FranConnect Webinar Library

Webinar: Role of AI in Franchise Development┃FranConnect

Written by FranConnect | Oct 7, 2020 1:11:30 PM

Did you know that speed to lead is the most important indicator of success in franchise sales? According to FranConnect’s Annual Franchise Sales Index, leads that get follow-up within minutes are 10x more likely to convert to deals. But unfortunately, only a fraction of prospective franchisees actually hear back from franchisors in the first hour.

More than ever before, it is important to provide a low-effort and modern user experience for your customers and prospects. This is especially true in franchise development, where prospective franchisees have multiple options and therefore little patience for inefficient sales processes. That’s why FranConnect partnered with Lumin.ai, the leader in AI-driven lead-to-appointment conversion, to deliver cutting-edge AI-driven lead engagement for franchisors.

On this webinar we outlined how innovative franchise businesses have implemented Conversational AI together with FranConnect to improve their conversion rates and deal closure rates. We explained how to plan for AI in your sales process and also showed a demonstration of a real-life scenario with AI helping to engage leads and set appointments with a franchise development team.

As an viewer, you will learn:

  • How Artificial Intelligence can help you close more franchise development sales
  • How to improve the buyer experience for your perspective franchisees
  • How to quantify the impact of AI on conversion rates early in your sales pipeline