October 7th at 11 am ET/8 am PT

Recorded Webinar: The Role of Artificial Intelligence in Franchise Development

Join us on Wednesday, October 7, at 11 am ET/8 am PT to preview FranConnect’s upcoming release.

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Did you know that speed to lead is the most important indicator of success in franchise sales? According to FranConnect’s Annual Franchise Sales Index, leads that get follow-up within minutes are 10x more likely to convert to deals. But unfortunately, only a fraction of prospective franchisees actually hear back from franchisors in the first hour.

More than ever before, it is important to provide a low-effort and modern user experience for your customers and prospects. This is especially true in franchise development, where prospective franchisees have multiple options and therefore little patience for inefficient sales processes. That’s why FranConnect partnered with Lumin.ai, the leader in AI-driven lead-to-appointment conversion, to deliver cutting-edge AI-driven lead engagement for franchisors.

On this webinar we outlined how innovative franchise businesses have implemented Conversational AI together with FranConnect to improve their conversion rates and deal closure rates. We explained how to plan for AI in your sales process and also showed a demonstration of a real-life scenario with AI helping to engage leads and set appointments with a franchise development team.

As an viewer, you will learn:

  • How Artificial Intelligence can help you close more franchise development sales
  • How to improve the buyer experience for your perspective franchisees
  • How to quantify the impact of AI on conversion rates early in your sales pipeline

About the Presenters

Keith Gerson-1
Keith Gerson, CFE, President of Franchise Ops, FranConnect

Keith Gerson brings 40+ years of executive level expertise as a passionate and driven Franchisor and Franchisee with a proven track-record in building rapid-growth, and highly profitable franchise organizations. Over the last eight years, Keith has served as President and Chief Customer Advocate for FranConnect where he has been able to work closely with many Executive Boards and Leadership Teams that are part of FranConnect’s portfolio of 800+ brands and 148,00 locations. His focus is on helping franchisors to get to their desired future state in sales, operations, communications, and engagement. Recognized in franchising circles for his extensive leadership experience, and ability to drive execution, Keith is a highly-rated keynote speaker and has had the rare opportunity to have created several leading franchise systems from their very conception through launch and sustained growth taking these systems from micro-emerging status to that of successful enterprise level brands.

Ian Walsh Headshot-1-1-1
Ian Walsh, Senior Vice President, Marketing, FranConnect

Terry is the Vice President of Franchise Development at Best Life Brands (ComForCare, CarePatrol, Blue Moon Estate Sales). He is a Senior Executive with experience in sales, management, and operations, at the district, regional, and corporate level for both start-up and established companies. Successful in developing teams to identify opportunities for accelerated growth and brand recognition.

Tom Lumin
Tom Ngo, CEO & Founder, Lumin.ai

Tom Ngo spans the worlds of research and entrepreneurship. He has expertise in company formation and strategy, product conception and management, agile software development, and the core technology assets that drive intellectual property.

As CEO at Lumin.ai, he leads the creation of an artificial-intelligence platform capable of conducting human-like conversations. At Idealab, where he served as Chief Product Officer and continues to advise, he supplies executive guidance and early-stage implementation for selected nascent operating companies. As Chief Product and Development Officer at Aventura, he was responsible for all product-development functions. As Vice President, Disney Research, he co-led the research organization, focusing on alignment with business priorities of all business segments. As Chief Technology Officer at NextPage, he was responsible for product management, product design, and product development.

Prior to that, Tom held a senior management position at Interval Research Corporation—the R&D organization funded by Microsoft co-founder Paul Allen—where he co-invented an efficient delivery mechanism for broadband media, ground-breaking techniques for synthetic computer animation and a physically compact device for implementing the famous cocktail-party effect. In each of these areas as well as his doctoral and undergraduate work, he either holds issued patents or has published papers in peer-reviewed journals.

Tom holds a Ph.D. in Computational Biophysics from Harvard University and a bachelor’s degree in Physics from Cambridge University, where he graduated with first-class honors and received the first Sir Neville Mott prize for the best undergraduate thesis in theoretical physics.