Recorded Webcast

The Role of Artificial Intelligence in Franchise Development

View Now


Did you know that speed to lead is the most important indicator of success in franchise sales? According to FranConnect’s Annual Franchise Sales Index, leads that get follow-up within minutes are 10x more likely to convert to deals. But unfortunately, only a fraction of prospective franchisees actually hear back from franchisors in the first hour.

More than ever before, it is important to provide a low-effort and modern user experience for your customers and prospects. This is especially true in franchise development, where prospective franchisees have multiple options and therefore little patience for inefficient sales processes. That’s why FranConnect partnered with, the leader in AI-driven lead-to-appointment conversion, to deliver cutting-edge AI-driven lead engagement for franchisors.

On this webinar we outlined how innovative franchise businesses have implemented Conversational AI together with FranConnect to improve their conversion rates and deal closure rates. We explained how to plan for AI in your sales process and also showed a demonstration of a real-life scenario with AI helping to engage leads and set appointments with a franchise development team.

As an viewer, you will learn:

  • How Artificial Intelligence can help you close more franchise development sales
  • How to improve the buyer experience for your perspective franchisees
  • How to quantify the impact of AI on conversion rates early in your sales pipeline

About the Presenters:

Tom Ngo

Tom Ngo


Tom Ngo is Founder & CEO of, which automatically engages sales leads in real time via SMS, employing proprietary conversational AI to ensure 24/7 readiness and intelligent responsiveness at the moment when a lead is ready to commit.

Previously he served as Chief Product Officer at Idealab, as Vice President at Disney Research, and in executive positions at multiple startups. In prior technical work, he co-invented an efficient delivery mechanism for broadband media, ground-breaking techniques for synthetic computer animation and a physically compact device for implementing the famous cocktail-party effect.

Tom holds a Ph.D. in Computational Biophysics from Harvard University and a bachelor’s degree in Physics from Cambridge University.


Keith Gerson

CFE, President of Franchise Ops, FranConnect

Keith Gerson brings 40+ years of executive level expertise as a passionate and driven Franchisor and Franchisee with a proven track-record in building rapid-growth, and highly profitable franchise organizations. Over the last eight years, Keith has served as President and Chief Customer Advocate for FranConnect where he has been able to work closely with many Executive Boards and Leadership Teams that are part of FranConnect’s portfolio of 800+ brands and 148,00 locations. His focus is on helping franchisors to get to their desired future state in sales, operations, communications, and engagement. Recognized in franchising circles for his extensive leadership experience, and ability to drive execution, Keith is a highly-rated keynote speaker and has had the rare opportunity to have created several leading franchise systems from their very conception through launch and sustained growth taking these systems from micro-emerging status to that of successful enterprise level brands.

Ian Walsh

Ian Walsh

SVP Marketing, FranConnect

Ian leads Marketing at FranConnect. He is an accomplished B2B Marketing executive with a track record of driving results at companies including CEB/Gartner, SAP, Software AG, MicroStrategy, CARTO and TrackMaven. He‘s passionate about fostering talent while achieving business objectives, and loves to implement data-driven strategies. He holds a Bachelor’s of Science in Business Administration from the University of North Carolina.

More Resources Like This