Due to popular demand, we brought the audience part two of our webinar “How to Effectively Use Social Media to Achieve Your Best Franchise Sales". During part one, our highly engaged audience raised over 60 questions for our panelists. As we were unable to get to all of their questions, we hosted this encore presentation.
Join Keith Gerson, President of Franchise Operations at FranConnect who served as moderator along with his three expert panelists (Jennifer Campbell, President of Hot Dish Advertising; Sean Fitzgerald of Strategic Franchise Brands; and Tim Weiderhoft, CEO of Wow Wow Hawaiian Lemonade).
We picked-up where we left off on how to generate more franchise sales through these social media sites. Based on a sample of the questions that have already been raised, viewers will learn:
- How to effectively target prospects through look-alikes, demographics, and interests
- How to determine the percentage of lead generation budgets to allocate to social media advertising
- The importance of reviewing your company’s follower bases for fit and targeted market match
- How to effectively utilize “re-targeting campaigns”
- How to avoid special advertising restrictions
- Specific ad messaging that works best in social