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August 24th, 2022

Part Two: How to Effectively Use Social Media to Achieve Your Best Franchise Sales

Recorded Webinar
August 24th, 2022 true false

Due to popular demand, we brought the audience part two of our webinar “How to Effectively Use Social Media to Achieve Your Best Franchise Sales". During part one, our highly engaged audience raised over 60 questions for our panelists. As we were unable to get to all of their questions, we hosted this encore presentation.


Join Keith Gerson, President of Franchise Operations at FranConnect who served as moderator along with his three expert panelists (Jennifer Campbell, President of Hot Dish Advertising; Sean Fitzgerald of Strategic Franchise Brands; and Tim Weiderhoft, CEO of Wow Wow Hawaiian Lemonade).

We picked-up where we left off on how to generate more franchise sales through these social media sites. Based on a sample of the questions that have already been raised, viewers will learn:

  • How to effectively target prospects through look-alikes, demographics, and interests
  • How to determine the percentage of lead generation budgets to allocate to social media advertising
  • The importance of reviewing your company’s follower bases for fit and targeted market match
  • How to effectively utilize “re-targeting campaigns”
  • How to avoid special advertising restrictions
  • Specific ad messaging that works best in social

About the Presenters

Keith Gerson-1
Keith Gerson, CFE, President of Franchise Ops, FranConnect

Keith Gerson brings 40+ years of executive level expertise as a passionate and driven Franchisor and Franchisee with a proven track-record in building rapid-growth, and highly profitable franchise organizations. Over the last eight years, Keith has served as President and Chief Customer Advocate for FranConnect where he has been able to work closely with many Executive Boards and Leadership Teams that are part of FranConnect’s portfolio of 800+ brands and 148,00 locations. His focus is on helping franchisors to get to their desired future state in sales, operations, communications, and engagement. Recognized in franchising circles for his extensive leadership experience, and ability to drive execution, Keith is a highly-rated keynote speaker and has had the rare opportunity to have created several leading franchise systems from their very conception through launch and sustained growth taking these systems from micro-emerging status to that of successful enterprise level brands.

Sean Fitzgerald
Sean Fitzgerald, CFE, President, TruBlue Total House Care

Sean Fitzgerald is a seasoned franchise executive with more than 25 years of experience working with brands ranging in scale from startup franchise concepts to multi-national franchise systems. With a wealth of knowledge, impressive in both scope and variety, Sean brings to TruBlue the insight and expertise necessary for developing, operating, and growing successful franchise businesses. Sean’s background includes leading the growth of several brands including BrightStar Senior Care, Wireless Zone | Verizon Wireless, and FYZICAL Therapy & Balance Centers.  He was recently Chief Development Strategist for No Limit Agency, one of the largest PR & digital marketing agencies in franchising, providing marketing strategies for national brands such as Two Men and a Truck, Dairy Queen, Anytime Fitness, GreatClips, Jan-Pro, MaidRight, Orange Theory Fitness, Mosquito Joe and our sister brand Fresh Coat.

Jennifer Campbell
Jennifer Campbell, President & Partner, Hot Dish Advertising

As president of Hot Dish, Campbell leads the agency to help bring strategy to drive growth goals for its clients and ignite success. That’s because only Hot Dish has over two decades of industry leading expertise, has a proven track-record of cultivating growth and an award-winning suite of custom solutions for over 500 franchise brands. She has been a guest speaker many FBN meetings, industry conferences and is the former co-chair of the Twin Cities Women’s Franchise Network.

 

Tim Weiderhoft
Tim Weiderhoft, CEO, Wow Wow Hawaiian Lemonade

Prior to his role as CEO with Wow Wow, Tim served as the Vice President of Franchise Development for Massage Envy Franchising overseeing all domestic sales, growth, business development, and private equity partnerships. Prior to his time with Massage Envy, Tim held leadership positions with Dave & Buster’s and FedEx Office. Tim began his career in restaurants and retail receiving a BA in Business Administration and an MS in Management Information Systems from the University of Arizona. He is a fourth-year doctoral candidate with Capella University and has a passion for education and business.