March 15th, 2023

Overcoming the Top Challenges Facing Franchise CFOs in 2023

Recorded Webinar

March 15th, 2023 true false

As a franchise CFO, you know that 2023 will be a year of unprecedented challenges and opportunities. You will have to navigate economic turbulence, talent shortages, regulatory changes, technological disruptions, and more. How can you prepare yourself and your organization for success in this dynamic environment?

Watch on-demand as our franchise expert CFOs (John Cappadona of School of Rock, Bill Burlingham of Home Helpers, and moderator Keith Gerson, CFE and President of Franchise Operations at FranConnect) share insights on addressing the top challenges that franchise CFOs and operators will face in 2023, along with best practices and solutions to help you overcome them. 

Viewers will learn: 

  • The CFO’s essential tools of the trade
  • The importance of data unification and mining
  • How our experts are dealing with recession worries and cost-cutting
  • Best practices in achieving technology adoption and automation
  • Staying on top of cybersecurity and fraud prevention


Don’t miss this opportunity to gain valuable insights and to become part of our all-new network of CFO’s who are looking at expanding their circle of peers.

About the Presenters

Bill Burlingham Headshot
Bill Burlingham, CFO, Home Helpers Home Care

Bill joined Home Helpers Home Care in December of 2014 as the Chief Financial Officer.  Bill oversees Financial Planning & Analysis (FP&A), accounting, finance, treasury, IT, risk/insurance and data analytics.  He has been a part of the leadership team that has grown the company from $125M in systemwide sales in 2014 to over $250M today, and has guided the company through two successful private equity transactions, in 2016 and 2021.

Prior to joining Home Helpers, Bill worked in a variety of accounting, audit and finance roles at companies such as Bob Evans Farms, Inc, FirstGroup America, Lexmark International and The J. Peterman Company.  Bill launched his career in Big 4 public accounting at KPMG.

Bill holds a Bachelor of Science in Accounting and a Masters of Business Administration both from the University of Kentucky. He is a certified public accountant (CPA), certified internal auditor (CIA), and a U.S. Army veteran.

John Cappadona 2-1
John Cappadona, CFO, School of Rock

John is the Chief Financial Officer of School of Rock, the world's largest and most trusted multi-location music school with over 325 locations and over 55,000 students. John has extensive experience building and leading high-performing finance teams in a range of industries. John oversees the financial activities of the organization, directs the preparation of current financial reports and summaries, and creates forecasts predicting future growth. Prior to joining School of Rock, he was the Vice President of Finance at Sentient Jet, a leading private aviation company, where he was responsible for the Accounting and Finance function. He has also held key financial positions at W.B Mason, Olympus, Boston Scientific, and several additional established companies. John received his BA in Finance from the University of Massachusetts, Amherst, and his MBA from the F.W. Olin School of Business at Babson College.

Keith Gerson-1
Keith Gerson, CFE, President of Franchise Ops, FranConnect

Keith Gerson brings 40+ years of executive level expertise as a passionate and driven Franchisor and Franchisee with a proven track-record in building rapid-growth, and highly profitable franchise organizations. Over the last eight years, Keith has served as President and Chief Customer Advocate for FranConnect. Recognized in franchising circles for his extensive leadership experience, and ability to drive execution, Keith is a highly-rated keynote speaker and has created several leading franchise systems from conception through launch and sustained growth.