Recorded Webinar: March 16th, 2022

Recorded Webinar: New Techniques to Motivate Complacent Franchisees

Recorded Webinar

March 16th, 2022 false false

Franchisors who have content franchisees who are not growing as fast as you'd think they should then this webinar is for you.

In this recorded webinar, we go over various techniques that can be helpful when dealing with franchisees who just haven't been growing as they should be. Learn how to have your FBCs successfully coach them down the road to success. We were joined by Amy Perkins, Senior Business Consultant, at Ben & Jerry's who gave first-hand experiences on what has worked for their brand to help motivate their franchisees to perform at their peak. Viewers will gain takeaways such as:


  • Understanding of what motivated your franchisees to get into franchising in the first place
  • Discovery of how you can collaboratively work together to get to the next level
  • Learning of what to do when all else fails


Jason Kealey
Jason Kealey, CFE, VP of Strategy, FranConnect

Jason Kealey is the VP of Strategy at FranConnect. FranchiseBlast, the company he founded in 2007, was recently acquired by FranConnect. The integrated software solution for franchisors focused on improving franchise performance with easy-to-use operational tools. Jason is a licensed software engineer, has a Master’s degree in computer science, is a Certified Franchise Executive (CFE), and lives in Gatineau, Quebec.


Amy Perkins, CFE, Senior Business Consultant, Ben & Jerry's

Amy Perkins grew up in the Northeast Kingdom of Vermont where she began her ice cream career at 15 years old.  After heading away to Dickinson College in Carlisle, PA and getting a BA in English – much to her accountant father’s chagrin – She moved back to Vermont, and continued her ice cream path and began working at Ben & Jerry’s.  She started as a scooper at their Flagship location and worked her way up through the Operations funnel before heading out west to work with Franchisees and Managers as their Senior Business Consultant.

Amy believes in relationship management first and foremost; and that with that the rest will surely fall into place.  Her favorite parts of her job are creating spreadsheets, analyzing numbers, and working with franchisees and their management teams toward a more profitable business. The irony of that has never been lost on her. While she has been with Ben & Jerry’s for 18 years and lives in San Francisco now, her roots will always be connected to Vermont.

Keith Gerson-1
Keith Gerson, CFE, President of Franchise Ops, FranConnect

Keith Gerson brings 40+ years of executive level expertise as a passionate and driven Franchisor and Franchisee with a proven track-record in building rapid-growth, and highly profitable franchise organizations. Over the last eight years, Keith has served as President and Chief Customer Advocate for FranConnect where he has been able to work closely with many Executive Boards and Leadership Teams that are part of FranConnect’s portfolio of 800+ brands and 148,00 locations. His focus is on helping franchisors to get to their desired future state in sales, operations, communications, and engagement. Recognized in franchising circles for his extensive leadership experience, and ability to drive execution, Keith is a highly-rated keynote speaker and has had the rare opportunity to have created several leading franchise systems from their very conception through launch and sustained growth taking these systems from micro-emerging status to that of successful enterprise level brands.