May 17th, 2023

Mentor Master Class Session 2: Interviewing the Greatest Minds in Franchising with Peter Holt, CEO of The Joint Chiropractic

Recorded Webinar

May 17th, 2023 true false

Our second session in a series of all-new franchise mentor presentations where we had an in-depth discussion with, Peter Holt, President & CEO of The Joint Chiropractic (publicly traded, with 800+ locations). Peter has built one of the most celebrated careers in franchising and has so much to teach us all about franchise mastery.

Peter has been active in the franchise community for over 30 years, managing franchise systems in domestic and international markets and based on his successes, followed a unique career path from international and domestic franchise development to the CEO suite of one of the most successful chains in franchising.


Viewers will benefit from discussions involving:

  • How he and his teams effectively manage franchise relationships in a system with 800+ franchisees
  • The franchise trends and changes that Peter anticipates and how to prepare in times of uncertainty
  • The key principles and values that guide Peter’s business decisions and strategies
  • His advice to a new franchisor and what advice they should ignore
  • How Peter has overcome the biggest challenges he has faced in his own career 

About the Speakers

Keith Gerson-1
Keith Gerson, CFE, President of Franchise Ops, FranConnect

Keith Gerson brings 40+ years of executive level expertise as a passionate and driven Franchisor and Franchisee with a proven track-record in building rapid-growth, and highly profitable franchise organizations. Over the last eight years, Keith has served as President and Chief Customer Advocate for FranConnect. Recognized in franchising circles for his extensive leadership experience, and ability to drive execution, Keith is a highly-rated keynote speaker and has created several leading franchise systems from conception through launch and sustained growth.

Peter Holt
Peter Holt, President & CEO, The Joint Chiropractic

Peter D. Holt has been active in the franchise community managing franchise systems in both domestic and international markets for over 35 years.  In 2016 he was appointed President and CEO of The Joint Chiropractic,, the largest franchised network of Chiropractic clinics in the world with over 800 clinics systemwide.  The Joint is a publicly traded company on NASDAQ (JYNT) based in Scottsdale, AZ.

Previously, he was President and Chief Executive Officer for Tasti D-Lite, LLC a Brentwood, Tennessee based company.  While at Tasti D Lite he transformed the NYC based licensed outlets into a complete business format franchise system.  Additionally, he led the acquisition of Planet Smoothie by Tasti D Lite in 2011 and its integration into the Tasti D Lite business. In June 2015 the company was acquired by Kahala Brands.

In 2005 Mr. Holt was Executive in Residence for Great Hill Partners, a Boston based private equity fund with more than $1.5 billion in assets under management.  His primary role was to assist Great Hill Partners in the creation of a franchise portfolio.

In 2004 he was the Chief Operating Officer of 24Seven Vending (US) Inc., a New Zealand based, publicly traded company launching its franchise system in the United States. 

Mr. Holt worked seven years for Mail Boxes Etc., the last three years as Executive Vice President, Franchise Sales and Development.  MBE (now The UPS Store) is the world’s largest franchisor of retail centers specializing in shipping, business and communications services.  During his tenure the franchise system grew to over 4,000 retail locations, including some 1,300 MBE stores operating in 34 countries. 

From 1990 to 1996, Mr. Holt was Vice President of International for I Can’t Believe It’s Yogurt and Java Coast Fine Coffees, affiliates of The Brice Group.  Headquartered in Dallas, ICBIY was a franchise system of over 1,000 frozen yogurt outlets operating in 35 countries.

Mr. Holt began his career in franchising at the International Franchise Association, the oldest and largest trade association in the world serving the interests of businesses that franchise.  Mr. Holt earned a Master of Arts degree from the University of London and completed his Bachelor of Arts degree at the University of Washington, where he graduated cum laude.  He has written and lectured extensively on the subject of franchising.  He served on the Board of Directors of PASMO, the Guatemalan affiliate of the Washington DC based NGO, PSI, which provides health care services in developing nations from 2014 to 2016.  He currently serves on the Advisory Board of the Social Sector Franchise Initiative, a project of the Center for Social Innovation and Enterprise at the University of New Hampshire.  He served on the IFA Board of Directors from 2013 to 2015 and as Chairman of the International Affairs Network (IAN) of the IFA from 1998 to 2007.  Additionally, he served as Chairman of the Global Marketing Group (GLOMAK) which advises IFA on all its international franchise activities from 1998 to 2007.