December 8th, 2021

Recorded Webinar: Navigating International Franchising: Where Do We Go From Here?

Recorded Webinar

December 8th, 2021 false false

In the words of Catherine Monson, CEO of Propelled Brands and the Chair of the International Franchise Association – “As Globalization has taken hold over the last 20 years, international growth has become a “must” for any company seeking high rates of sustained future growth.” However, as anyone who has tried to expand their brand internationally will attest, it is much easier said than done”.


And given the worldwide pandemic, labor shortages, inflation, and supply chain issues, this quote has become the ultimate understatement.


Join us as Bill Edwards, CEO of Edwards Global Services, the largest and most successful global business development consultancy, shares several of his vast insights for taking US and Canadian franchise brands abroad.  And who better than Bill who will bring attendees the benefit of his extensive background and a 47-year track record of successfully growing businesses in the Americas, Asia, Europe, and the Middle and Near East.


Much has changed internationally since the advent of the Covid-19 virus, and Bill will share advice with attendees ranging from:

  • What are the fundamental “why, when, how, where and whom” of international franchising?
  • Is now the right time to take a North American brand abroad?
  • How can you make sure that potential licensees are whom they say they are?
  • What are the technology demands internationally that are needed by the Master Franchisee AND the Franchisor?
  • How to get more international units open & produce royalties faster.

If you are presently franchising in a foreign country or even just considering it, you’ll not want to miss this session with the leading expert in taking North American franchise brands abroad! Watch the recording above!

About the Presenters

Keith Gerson-1
Keith Gerson, CFE, President of Franchise Ops, FranConnect

Keith Gerson brings 40+ years of executive level expertise as a passionate and driven Franchisor and Franchisee with a proven track-record in building rapid-growth, and highly profitable franchise organizations. Over the last eight years, Keith has served as President and Chief Customer Advocate for FranConnect where he has been able to work closely with many Executive Boards and Leadership Teams that are part of FranConnect’s portfolio of 800+ brands and 148,00 locations. His focus is on helping franchisors to get to their desired future state in sales, operations, communications, and engagement. Recognized in franchising circles for his extensive leadership experience, and ability to drive execution, Keith is a highly-rated keynote speaker and has had the rare opportunity to have created several leading franchise systems from their very conception through launch and sustained growth taking these systems from micro-emerging status to that of successful enterprise level brands.

Bill Edwards 2020
William (Bill) Edwards, CFE, Chief Executive Officer, Global Advisor, and Board Director, Edwards Global Services, Inc.

Bill Edwards has a four-decade career accelerating the international growth of more than 40 companies. Bill is an expert on choosing the right global markets for specific brands, country market research, strategic planning, partner due diligence, new country start-ups, project strat-up and management. global trend analysis, growing existing country operations, supply chain management and cultural adaptation. His career covers international operations, executive and entrepreneurial experience in the energy, technology, licensing, food and beverage, management consulting and retail sectors.

As a Global Advisor to companies in the franchise sector, Bill brings decades of broad USA and international experience starting up master franchisees, managing international operations and development for a major service franchise, franchisee and licensee relations, P&L responsibility, strategic planning, advisory council involvement, large franchisee support, brand marketing, unit financial modeling, unit and master agreements, multi-unit management, international disclosure documents, governance and licensee replacements.