Revolutionize Your Franchise Training - FranConnect

Keith Gerson hosted an expert panel consisting of Julianna Voyles, Sr. Director of Franchise Operations for Jeremiah’s Italian Ice, Michael Seid, Managing Director at MSA Worldwide, and Doug Berry, Director of LMS Strategy at World Manager (a division of FranConnect). This invaluable session examined best practices in franchise training where viewers learned about the risks, challenges, and benefits of using a Learning Management System (LMS) in franchise training.

This session delivers viewers expert advice on training ranging from:

Does training create any joint-employer risk?

How to balance the responsibility of the franchisor and franchisee in delivering training.
How to use training to convey the culture of your brand.
Is “gamification” in training a necessity or is it a fad?
The pros and cons of offering in-person or virtual live instructor-lead training vs. using an LMS?
How to measure ROI when using an LMS.
Which reporting capabilities are most important when measuring training effectiveness.

About the Speakers

Keith Gerson-1

Keith Gerson, CFE, President of Franchise Ops, FranConnect

Keith Gerson brings 40+ years of executive level expertise as a passionate and driven Franchisor and Franchisee with a proven track-record in building rapid-growth, and highly profitable franchise organizations. Over the last eight years, Keith has served as President and Chief Customer Advocate for FranConnect. Recognized in franchising circles for his extensive leadership experience, and ability to drive execution, Keith is a highly-rated keynote speaker and has created several leading franchise systems from conception through launch and sustained growth.

Julianna Voyles

Julianna Voyles, Sr. Director of Franchise Operations, Jeremiah’s Italian Ice

Julianna Voyles, Senior Director of Franchise Operations, oversees the Operations for Jeremiah’s Italian Ice, with responsibility for the company’s 100+ locations in 11 different states. She oversees the company’s ongoing expansion, as it is projected to reach 140+ units in 2023.

In her previous role with Jeremiah’s Italian Ice, she served as Director of Training and Operational Growth. Julianna was responsible for leading the development and administration of the Jeremiah’s training program (“Cool School”) and the New Store Opening Process.

Amidst her tenure, Ms. Voyles has been recognized by QSR Magazine in the 2021 issue of Young Leaders to Watch. Julianna takes pride in being active in the community, volunteering as a coach for Pop Warner sports. In 2017, Ms. Voyles received a Bachelor of Arts in History degree from the University of Central Florida and Master of Business Administration with a specialization in Finance, Rollins College 2021.

Michael Seid - MSA Worldwide

Michael Seid, Managing Director, MSA Worldwide

Michael is recognized as a leading authority on franchising and business expansion strategy. In addition to helping business owners franchise their companies, he also assists established franchisors, multi-unit companies, and multi-branded companies in tactical planning, franchise relations, crisis management, expert witness, litigation support, mergers and acquisitions, and the strategic restructuring of franchise systems.

Doug Berry

Doug Berry, National Account Manager - World Manager (a division of FranConnect)

Doug Berry, National Account Manager - World Manager, works alongside the team of account executives at FranConnect assisting them in all things related to the Learning Management System offered. He brings 15+ years of high level, business to business sales development experience to the table. Some iconic brands he’s helped welcome into the business include FAT Brands, Long John Silver’s, Re-Bath, Restore Hyper Wellness & Cryotherapy and the SPARC Group (Forever21, Aeropostale, etc.).

Mr. Berry received his Bachelor of Science with a background in Hotel & Restaurant Management from Kansas State University in 2009. He enjoys DIY house projects and playing with his two girls, Dorothy (age 3) and Catherine (age 1). He has a goal of obtaining his Certified Franchise Executive in the next year.