October 5th, 2021

Recorded Webinar: How to Measure Your Franchise Sales Pipeline Engagement

Recorded Webinar

October 5th, 2021, 3:00 PM Eastern false false
Tracking the metrics through the entire lead funnel can come with its challenges and leave you with bottlenecks and ineffective processes to get the deal closed. These roadblocks can cause opportunities to get stuck in certain stages or fall by the wayside completely. Let’s get your leads moving through your entire pipeline as Kim Steenblock, a Solutions Engineer here at FranConnect, helps you identify the KPIs for effective lead funnel management and shows you how to track them through the early stages of lead engagement.

During this webinar you will:

•   Learn how to identify and track key KPIs in your discovery process.

•   Track your conversion percentages on how your leads are converting though each stage of your lead funnel.

•   Learn how to identify your most engaged leads and prioritize them accordingly.

•   View a brand-new way to match franchisees with site locations and vice versa.

View it now. 

About the Presenters

Kim Steenblock
Kim Steenblock, Solutions Engineer, FranConnect

Kim Steenblock is a Solution Engineer at FranConnect. Kim’s focus is mapping franchise lifecycle applications with their business needs in the SMB market. She aids FranConnect clients during the sales process while also solutioning product enhancements. Prior to FranConnect, Kim spent 3 years working for a franchisor implementing and managing FranConnect, along with franchise development initiatives. She has 6 years of experience in Enterprise SaaS product operations, and 10 years of experience in specialty medical sales.

Ian Walsh Headshot-1
Ian Walsh, SVP Marketing, FranConnect

Ian leads Marketing at FranConnect. He is an accomplished B2B Marketing executive with a track record of driving results at companies including CEB/Gartner, SAP, Software AG, MicroStrategy, CARTO and TrackMaven. He‘s passionate about fostering talent while achieving business objectives, and loves to implement data-driven strategies. He holds a Bachelor’s of Science in Business Administration from the University of North Carolina.