August 4th, 2022

How to Effectively Use Social Media to Achieve your Best Franchise Sales

Recorded Webinar

August 4th, 2022 true false


As you consider your franchise lead generation strategy, recognize that many franchisors are seeing some of their best results now coming out of social media channels such as LinkedIn, Facebook and Instagram. Consider that there are over 2.89 billion users on Facebook, and LinkedIn has 810 million monthly active users, of which 65 million of them are decision makers. The bottom line is that the data empirically shows that more and more franchise sales opportunities are being achieved through these social channels. However, the last thing you need is quantity vs. quality. 

Watch and listen as our three expert panelists (Jennifer Campbell, President of Hot Dish Advertising; Sean Fitzgerald of Strategic Franchise Brands; and Tim Weiderhoft, CEO of Wow Wow Hawaiian Lemonade) as they share the specific strategies and tactics that they are using to generate more franchise sales through these social media sites.


Viewers will learn:

  • How to know what social channel to use to get solid leads
  • How to measure if campaigns are working
  • Insights on specific messaging that works best on social
  • How to match content to landing pages
  • Learn how video content is impacting social media advertising
  • What tactical actions work with a limited budget


About the Presenters

Keith Gerson-1
Keith Gerson, CFE, President of Franchise Ops, FranConnect

Keith Gerson brings 40+ years of executive level expertise as a passionate and driven Franchisor and Franchisee with a proven track-record in building rapid-growth, and highly profitable franchise organizations. Over the last eight years, Keith has served as President and Chief Customer Advocate for FranConnect where he has been able to work closely with many Executive Boards and Leadership Teams that are part of FranConnect’s portfolio of 800+ brands and 148,00 locations. His focus is on helping franchisors to get to their desired future state in sales, operations, communications, and engagement. Recognized in franchising circles for his extensive leadership experience, and ability to drive execution, Keith is a highly-rated keynote speaker and has had the rare opportunity to have created several leading franchise systems from their very conception through launch and sustained growth taking these systems from micro-emerging status to that of successful enterprise level brands.

Sean Fitzgerald
Sean Fitzgerald, CFE, President, TruBlue Total House Care

Sean Fitzgerald is a seasoned franchise executive with more than 25 years of experience working with brands ranging in scale from startup franchise concepts to multi-national franchise systems. With a wealth of knowledge, impressive in both scope and variety, Sean brings to TruBlue the insight and expertise necessary for developing, operating, and growing successful franchise businesses. Sean’s background includes leading the growth of several brands including BrightStar Senior Care, Wireless Zone | Verizon Wireless, and FYZICAL Therapy & Balance Centers.  He was recently Chief Development Strategist for No Limit Agency, one of the largest PR & digital marketing agencies in franchising, providing marketing strategies for national brands such as Two Men and a Truck, Dairy Queen, Anytime Fitness, GreatClips, Jan-Pro, MaidRight, Orange Theory Fitness, Mosquito Joe and our sister brand Fresh Coat.

Jennifer Campbell
Jennifer Campbell, President & Partner, Hot Dish Advertising

As president of Hot Dish, Campbell leads the agency to help bring strategy to drive growth goals for its clients and ignite success. That’s because only Hot Dish has over two decades of industry leading expertise, has a proven track-record of cultivating growth and an award-winning suite of custom solutions for over 500 franchise brands. She has been a guest speaker many FBN meetings, industry conferences and is the former co-chair of the Twin Cities Women’s Franchise Network.


Tim Weiderhoft
Tim Weiderhoft, CEO, Wow Wow Hawaiian Lemonade

Prior to his role as CEO with Wow Wow, Tim served as the Vice President of Franchise Development for Massage Envy Franchising overseeing all domestic sales, growth, business development, and private equity partnerships. Prior to his time with Massage Envy, Tim held leadership positions with Dave & Buster’s and FedEx Office. Tim began his career in restaurants and retail receiving a BA in Business Administration and an MS in Management Information Systems from the University of Arizona. He is a fourth-year doctoral candidate with Capella University and has a passion for education and business.