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August 16th, 2023

Discover the Game-Changing Potential of Franchise Sales Organizations (FSO’s)

Recorded Webinar
August 16th, 2023 true false

Watch this on-demand webinar, “Discover the Game Changing Potential of Franchise Sales Organizations”, where industry experts and successful franchisors came together to unveil the transformative power of Franchise Sales Organizations (FSO’s). Moderated by Keith Gerson, CFE and President of Franchise Operations for FranConnect, he brought two of the most respected heads of leading Franchise Sales Organizations and an emerging franchisor who experienced record sales and has firsthand experience on how they are reaping great ROI from working with an FSO.

In this one-hour session, viewers will gain invaluable insights into how FSOs can revolutionize your franchise sales and drive unprecedented growth. Learn from our esteemed panelists as they share their expertise, real-world success stories, and proven strategies that have propelled their franchise sales to new heights. Discover how FSOs can streamline your sales process, leverage expert resources, and scale your franchise operations while staying ahead of the competition. 

Viewers of the recording will take away the following:

  • Learn how Franchise Sales Organizations can optimize your sales strategies, saving you time and effort while maximizing results.
  • How to tap into expert resources who bring industry-specific knowledge, extensive networks, and proven techniques to drive your franchise sales to new levels.
  • Uncover the strategies and insights that FSOs can provide to help you scale your franchise operations efficiently and to capture untapped opportunities.
  • Gain valuable insights on how FSCs can enhance your lead generation efforts, optimize lead conversion rates, and nurture prospects effectively.
  • Explore the cutting-edge techniques and trends employed by FSOs that can give you a competitive edge.

About the Presenters

Kurt Landwehr
Kurt Landwehr, Partner and Chief Brand Officer, BrandONE

Kurt Landwehr is the Founder of BrandONE and has been in the franchise industry for nearly 30 years. Kurt started his career at Great Clips helping that company grow from 200 locations to over 2,000 over a 10 year timeframe.  He then purchased Roosters Men’s Grooming Centers and grew that business with his partners and sold it to Regis Corp. in 2011. He went in house as the VP of Development at Regis where Kurt lead a team of developers who recruited 1,100 franchisees over a 10 year period. Today Kurt and his partners, along with their amazing team of developers, work with 15 brands to help their clients achieve their growth objectives and position  their brands for long-term success.

Robert Stidham-1
Robert Stidham, Founder and CEO, Summa Franchise

Robert Stidham is the Chief Executive Officer of Summa Franchise Consulting and is the Founder of Franchise Dynamics, a full-service franchise sales outsourcing firm. His companies currently either work with or represent a significant number of emerging to large-sized franchisors across virtually every segment of franchise category throughout the United States and worldwide. He is both the Founder of each of these companies and a current principal investor and partner in each firm.

Mr. Stidham is an accomplished franchise industry leader and executive with a proven track record of improving franchise company performance. His roles have increased franchise unit sales, revenue, and profitability while gaining market share; and expanded brand awareness for both new franchise concepts and established brands alike. He has held a variety of positions in the franchise industry across franchise leadership development, operations, consulting, and as a franchise company president. At present, Mr. Stidham is active in the International Franchise Association (IFA) serving as a member of the International Committee.

Michael Valente_Headshot
Michael Valente, Founder & CEO, Renovation Sells Franchising

Michael Valente, Renovation Sells Founder & CEO, has an infectious entrepreneurial spirit and a passion for transforming homes. As a licensed general contractor and real estate agent with over 1,000 construction projects under his belt, Mike brings a wealth of experience and expertise to the table.

Driven by a desire to be his own boss and make a meaningful impact on communities everywhere, Mike dove into construction, renovating and flipping homes for both himself and for clients. This journey led him to discover a real problem faced by realtors - outdated listings that hindered quick sales.

Recognizing that the demand for a simple presale renovation solution extended far beyond Chicago, Mike and his co-founder and wife, Amanda, embarked on an ambitious journey. They strategically expanded the business through franchising, driven by a shared goal of bringing hassle-free renovations to every community across the country.

Under his leadership, Renovation Sells has grown to nearly 50 locations. In just five years, the company has updated thousands of homes and is on track to be the first presale home renovation company to hit $100M in revenue.

With his skill for fostering deep, meaningful relationships, Mike plays a pivotal role as both an industry leader and a mentor. His dedication, expertise, and genuine care have been the driving force behind the company's success and bright future ahead. 

Keith Gerson-1
Keith Gerson, CFE, President of Franchise Ops, FranConnect

Keith Gerson brings 40+ years of executive level expertise as a passionate and driven Franchisor and Franchisee with a proven track-record in building rapid-growth, and highly profitable franchise organizations. Over the last eight years, Keith has served as President and Chief Customer Advocate for FranConnect where he has been able to work closely with many Executive Boards and Leadership Teams that are part of FranConnect’s portfolio of 1500+ brands and 325,00 locations. His focus is on helping franchisors to get to their desired future state in sales, operations, communications, and engagement. Recognized in franchising circles for his extensive leadership experience, and ability to drive execution, Keith is a highly-rated keynote speaker and has had the rare opportunity to have created several leading franchise systems from their very conception through launch and sustained growth taking these systems from micro-emerging status to that of successful enterprise level brands.