Recorded Webinar

Franchisee Budgeting for 2021: Your Roadmap to Unit Level Profitability

View the Recording

Now is the time for all franchisees to turn their attention to the future. How will you promote your budgeting process when forecasting the future seems impossible? This webinar tackled this challenge, starting with best practices in creating effective budgets through a replicable process that helps franchisees prepare for opportunities while dealing with continuing economic turbulence.

Listen to our expert panelists as they provide insights on planning for proactive growth as we emerge from one of the most challenging years in modern history.  Barbara Nuss of Profit Soup, an expert in franchise financial management, Nick Mecozzi, SVP of Solutions Engineering at FranConnect and Keith Gerson, President of Franchise Operations and long-time franchisor will share their recommendations on preparing Franchisees to come back strong following the economic turbulence wrought by the impacts of COVID-19.

Webinar viewers will gain advice and insights to support their franchisees budgeting process as they navigate the continuing challenges brought on by COVID-19 including:

  • Different strokes for different folks – Creating budget templates that are adaptable for franchisees with differing longevity, revenue levels, ownership (multi-unit verses single), etc.
  • Developing playbooks for growing faster, controlling costs and ensuring cash flow is sufficient to fund operations and initiatives
  • Engaging Franchisees in taking the budgeting process more seriously
  • Identify the five KPI’s most important to your budgeting process
  • Utilizing budget playbooks to ensure a scalable process

Each viewer will also receive a budgeting playbook to help put the insights gained in this webinar into immediate action.

About the Presenters

Barbara Nuss

Barbara Nuss

CPA, Founder, Profit Soup

Barbara Nuss, CPA is founder of Profit Soup, a financial training and benchmarking firm in Seattle, Washington. She combines the management and teaching skills of a seasoned business advisor with the technical knowledge of a CPA. She has worked with business owners and managers across the United States, Canada and Australia, providing them with knowledge and inspiration to improve their businesses and business lives and to proactively create the financial futures of their companies.

Barb has authored financial benchmark studies and customized financial training for many franchises, buying groups, co-ops and trade associations. She is a frequent conference speaker, delivering financial and management topics in a non-threatening, no-nonsense, naturally approachable style. She has a talent for taking the mystery out of the numbers and for inspiring business leaders to embrace practical KPI review routines that keep everyone focused on activities that count.

Barb has contributed to growth and profit improvement initiatives of many networks including BrightStar Franchising, Choice Hotels, Learning Rx, ProSource Wholesale Flooring, RE/Max LLC, PuroClean, SpeedPro Imaging, True Value Hardware, Two Men and a Truck, Wild Birds Unlimited and many more.

Keith Gerson

Keith Gerson

CFE, President of Franchise Ops, FranConnect

Keith Gerson brings 40+ years of executive level expertise as a passionate and driven Franchisor and Franchisee with a proven track-record in building rapid-growth, and highly profitable franchise organizations. Over the last five years, Keith has served as President and Chief Customer Advocate for FranConnect where he has been able to work closely with many Executive Boards and Leadership Teams that are part of FranConnect’s portfolio of 800+ brands and 148,00 locations. His focus is on helping franchisors to get to their desired future state in sales, operations, communications, and engagement. Recognized in franchising circles for his extensive leadership experience, and ability to drive execution, Keith is a highly-rated keynote speaker and has had the rare opportunity to have created several leading franchise systems from their very conception through launch and sustained growth taking these systems from micro-emerging status to that of successful enterprise level brands.

Nick Mecozzi

Nick Mecozzi

SVP Solutions Engineering, FranConnect

Nick Mecozzi has been with FranConnect for over 10 years during which he has held management roles in operations, sales and technology for the company and is currently Senior Vice President of Solutions Engineering.  He brings over 35 years of experience in technology sales, marketing and management for companies including IBM, HP and numerous startup companies in Silicon Valley. Nick’s experience gives him a balanced knowledge of underlying technology and processes as well as the business benefits of utilizing strategic platforms and solutions in enterprise and SMB environments.  

Nick is a graduate of Duke University where he earned degrees in Computer Science and Economics.