Recorded December 15th, 2022

Franchise Sales Transformation

Recorded Webinar

December 15th, 2022 true false


FranConnect Franchise Sales Metrics for 2022 have shown a considerable downturn in leads and sales: The 3rd quarter was down in leads by 38% and sales were off by 37%. In spite of that, our experts are experiencing some of their best results to date. In this recorded webinar, our expert panelists share their results and best practices. Recorded on December 15th, 2022. 
If you are looking for tangible insights on how to turn a potential recession into some of your best results to date, view as we discuss:
• What our franchise sales leaders are finding to be their most effective source of leads that convert
• Recommendations on the optimal organizational sales structure
• Technologies and innovations to improve speed to the lead, nurturing of prospects, booking of calls/appointments, etc...
• Content and messaging that generates the highest engagement levels with prospects
• Five top industry trends and metrics that are driving key decisions by Franchise Sales Leaders 
 Featuring four expert panelists, who are among the most successful sales leaders in the business:
• Lauren Wanamaker, Senior Director of Development at WellBiz Brands
• Tom Kuczek, Franchise Recruitment and Development Manager at Kumon North America
• Tom Ngo, Founder and CEO at
• Julia Ledford, Director of Franchise Development at Capriottis 

You won’t want to miss out on their great insights.

Watch it Now.

About the Presenters

Keith Gerson-1
Keith Gerson, CFE, President of Franchise Ops, FranConnect

Keith Gerson brings 40+ years of executive level expertise as a passionate and driven Franchisor and Franchisee with a proven track-record in building rapid-growth, and highly profitable franchise organizations. Over the last eight years, Keith has served as President and Chief Customer Advocate for FranConnect. Recognized in franchising circles for his extensive leadership experience, and ability to drive execution, Keith is a highly-rated keynote speaker and has created several leading franchise systems from conception through launch and sustained growth.

Julia Ledford
Julia Ledford, Director of Franchise Development Capriotti’s Sandwich Shop

Julia Ledford is Director of Franchise Development at Capriotti’s Sandwich Shop. As a brand executive, she creates sales and marketing strategies to grow brand presence and is recognized as a growth leader in emerging markets. She opens new markets, helps launch innovative products and services and provides expert advice to maximize the impact of product positioning and competitive initiatives.

Lauren Wanamake
Lauren Wanamaker VP of Development at WellBiz Brands, Inc.

Lauren Wanamaker is Vice President of Franchise Development at WellBiz Brands, Inc. She is a franchise development professional with an extensive range of expertise. Her early career was centered on marketing planning, brand development/management and media relations and ultimately led to franchise development. She enjoys working with prospective candidates to help them find the best solution for their future.

Tom Ngo-1
Tom Ngo, Founder & CEO of

Tom Ngo is Founder & CEO of Previously he served as Chief Product Officer at Idealab, as Vice President at Disney Research, and in executive positions at multiple startups. Tom holds a Ph.D. in Computational Biophysics from Harvard University and a bachelor’s degree in Physics from Cambridge University, where he graduated with first-class honors and received the first Sir Neville Mott prize for the best undergraduate thesis in theoretical physics.

Thomas Kuczek, Franchise Recruitment and Development Manager at Kumon North America Inc.

Kuczek is the U.S. franchise recruitment manager for Kumon, which operates 25,000 supplemental learning centers worldwide and 1,500 in the United States. Kuczak has been with Kumon for 20 years, and the company’s history goes back to 1954, when Toru Kumon, a father and math teacher in Japan, wanted his son, Takeshi, to develop a love for learning.