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Recorded Webinar

Recorded Webinar: Franchise Sales Stagnant? Is it Lead Quality or Your Sales Execution?

Recorded Webinar
April 9th 2021 false false
New research conducted by FranConnect demonstrates that low win rates for franchise development are not the result of poor lead quality, but are actually driven by challenges stemming from “speed to the lead”, low appointment conversion rates (7% on average) and appointment cancellations (40%).  Hear how sales leaders from Tropical Smoothie Cafe, TruBlue House Care, and Buzz Franchise Brands are overcoming these challenges.
 
This panel discussion focuses on the practical use of Artificial Intelligence (AI) in franchise development. Our expert panelists shared their stories about using AI-enabled messaging to reduce average lead response times, ensure timely follow-up to prospect inquiries, increase appointment bookings, and more.
 
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About the Presenters

Keith Gerson
Keith Gerson, CFE, President of Franchise Ops, FranConnect

Keith has over 45 years of executive level expertise creating and building leading franchise systems. A highly respected thought leader, Keith works closely with many of FranConnect’s Customers’ Executive Teams. His books, webinars and keynote addresses have created a large following. His latest book, The Franchise Book of Mentors, was released in September 2019.

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Jennifer Folger, Vice President of Franchise Development, Tropical Smoothie Cafe'

Jennifer Folger began her career in franchising 16-years ago with Arby’s Restaurant Group.  She joined the Tropical Smoothie Cafe family 6 years ago and is currently the brand’s Vice President of Franchise Development leading their franchise sales efforts. Since joining the team the brand has more than doubled in size and is rapidly approaching the celebration of their 1,000 cafe later this year.

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Sean Fitzgerald, President, TruBlue House Care

Sean Fitzgerald, CFE is a c-level franchise executive with 25 years of experience working with brands ranging from startup franchise concepts to large developed franchise systems. This level of experience provides unique insight and perspective in growing, operating, and building franchise brands. His expertise includes franchise sales, development, marketing, lead generation, digital marketing, content marketing, lead flow management, candidate journey mapping, PR, web design, SEO/SEM, CRM, franchise operations, multi-unit development, franchise compliance, training, and franchisor/franchisee relations. Currently, Fitzgerald is the President of TruBlue House Care franchise, the only national provider specializing in home maintenance and repair, both inside and outside the home, for Seniors and Busy Families.

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Angela Paules, CMO, Buzz Franchise Brands

Angela Paules is the Chief Marketing Officer for Buzz Franchise Brands (BFB), the parent company for service brands Pool Scouts, Home Clean Heroes, and British Swim School, and founding franchisor for Mosquito Joe, which was sold in 2018 after growing to almost 300 operating units in 6 years. Angela's responsibilities span new brand development, corporate marketing and branding, franchise development marketing and marketing support for franchise partners. Her career began in advertising and included business ownership and higher education marketing before entering the franchise industry. She is a proud graduate of the University of Texas at Austin and an esteemed Certified Franchise Executive (CFE).