Watch as internationally recognized expert, author, and keynote speaker, Jeanne Bliss joined Keith Gerson’s on this webinar entitled Creating the Ultimate Franchisee Experience.
Jeanne Bliss is considered the definitive expert on customer experience, who has inspired the worlds’ most beloved companies to earn growth and admiration through their elevated business practices and the humanity of their people. She is the author of the groundbreaking books, Chief Customer Officer: Getting Past Lip Service to Passionate Action, and Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine that have been recognized amongst the “100 Best Customer Experience Books of All Time”.
During the webinar, Keith Gerson, CFE and President of Franchise Operations got to have a conversation with Jeanne on how to apply those principles to franchisees within your organization.
Attendees took away insights including:
- Learning the competencies required that will transform how you do work to achieve “franchisee-driven growth”
- Understanding how best to understand, honor, and manage franchisees as the greatest asset of your business
- Creating a blueprint around what your franchisees are trying to accomplish and how to drive accountability based on the stage of their journey