February 23rd, 2022

Recorded Webinar: Creating the Ultimate Franchisee Experience

Recorded Webinar

February 23rd, 2022 false false

Watch as internationally recognized expert, author, and keynote speaker, Jeanne Bliss joined Keith Gerson’s on this webinar entitled Creating the Ultimate Franchisee Experience.

Jeanne Bliss is considered the definitive expert on customer experience, who has inspired the worlds’ most beloved companies to earn growth and admiration through their elevated business practices and the humanity of their people. She is the author of the groundbreaking books, Chief Customer Officer: Getting Past Lip Service to Passionate Action, and Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine that have been recognized amongst the “100 Best Customer Experience Books of All Time”.

During the webinar, Keith Gerson, CFE and President of Franchise Operations got to have a conversation with Jeanne on how to apply those principles to franchisees within your organization.

Attendees took away insights including:

  • Learning the competencies required that will transform how you do work to achieve “franchisee-driven growth”
  • Understanding how best to understand, honor, and manage franchisees as the greatest asset of your business
  • Creating a blueprint around what your franchisees are trying to accomplish and how to drive accountability based on the stage of their journey


Keith Gerson-1
Keith Gerson, CFE, President of Franchise Operations, FranConnect

Keith Gerson brings 40+ years of executive level expertise as a passionate and driven Franchisor and Franchisee with a proven track-record in building rapid-growth, and highly profitable franchise organizations. Over the last eight years, Keith has served as President and Chief Customer Advocate for FranConnect where he has been able to work closely with many Executive Boards and Leadership Teams that are part of FranConnect’s portfolio of 800+ brands and 148,00 locations. His focus is on helping franchisors to get to their desired future state in sales, operations, communications, and engagement. Recognized in franchising circles for his extensive leadership experience, and ability to drive execution, Keith is a highly-rated keynote speaker and has had the rare opportunity to have created several leading franchise systems from their very conception through launch and sustained growth taking these systems from micro-emerging status to that of successful enterprise level brands.

Jeanne Bliss-1
Jeanne Bliss, Founder & CEO, Customer Bliss

Jeanne Bliss helps companies and people become the best version of themselves. She guides them to define, build and live the behaviors and actions that will fuse customers to them, and ultimately create deep and memorable relationships. Creating these deeper bonds has been Jeanne’s singular mission for over 35 years. First, as the inaugural Chief Customer Officer at Lands’ End, Coldwell Banker, Allstate and Microsoft Corporations. Then since 2002, guiding over 20,000 leaders around the world to understand that improving lives should be their most important strategic vision. She has shepherded a whole new breed of leader into the marketplace prepared to lead this change through her pioneering years as a practitioner, experience coaching global leaders, her four game-changing books, and as co-founder of the Customer Experience Professional’s association.

Having delivered over 1,500 speeches and workshops for nearly every business vertical in B2B and C2B companies, Jeanne helps leaders and organizations build the roadmap toward this deep and genuine customer experience that creates lasting memory and earns passionate advocates both inside and outside of your business.