June 23rd, 2022

Coaching for Improved Franchisee Performance in 2022

Recorded Webinar

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Keith Gerson has spent the better part of his 48 years in franchising focusing on how to drive top performance through coaching for improved franchisee performance. FranConnect’s research and data have found that 41% of franchisors feel that the current structure of the Franchise Business Consultant (FBC) role is failing to positively impact franchisee performance. In fact, 55% of franchisors rate their franchisee's ability to out-execute only equal to - or worse than their direct competitors in the local marketplace.

A major study performed by Bain & Company on Organizational Skills showed that only 15% of team members could name just one of the top three goals, and 87% had no clear idea of specific actions that needed to be taken. On top of that, the 81% surveyed were not held accountable for progress on the organization’s goals. 

During the session, Keith focused on the keys to coaching for improved franchisee performance including:

  • The role that engagement has in determining franchise success
  • A new definition for the role of the Franchise Business Consultant
  • How to conduct the “coaching analysis” to determine what is influencing unsatisfactory performance
  • How to handle difficult conversations through the "steps of the coaching discussion”
  • Looking at alternative support structures

About the Presenter

Keith Gerson-1
Keith Gerson, CFE, President of Franchise Ops, FranConnect

Keith Gerson brings 40+ years of executive level expertise as a passionate and driven Franchisor and Franchisee with a proven track-record in building rapid-growth, and highly profitable franchise organizations. Over the last eight years, Keith has served as President and Chief Customer Advocate for FranConnect where he has been able to work closely with many Executive Boards and Leadership Teams that are part of FranConnect’s portfolio of 800+ brands and 148,00 locations. His focus is on helping franchisors to get to their desired future state in sales, operations, communications, and engagement. Recognized in franchising circles for his extensive leadership experience, and ability to drive execution, Keith is a highly-rated keynote speaker and has had the rare opportunity to have created several leading franchise systems from their very conception through launch and sustained growth taking these systems from micro-emerging status to that of successful enterprise level brands.