Research, Guidebooks and other Best Practices for Franchisors.
According to a recent report from Franchise Business Review and InGage Consulting, engaged franchisees are 3.7 times more profitable than non-engaged franchisees.Yet driving franchisee engagement is a challenge for most...
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According to a report from Franchise Business Review and InGage Consulting, the impact of franchisee engagement in franchise businesses is material and quantifiable. Their study of 300 brands and 24,000 participants...
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The purpose of business, according to the late Peter Drucker is the “making and keeping of customers,” yet how much of a franchisee’s time is actually devoted to building revenues by actively marketing their business?...
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Welcome to the era of the “VirtualDiscovery Day”. By now, most are aware that technology is available to help make up for not being able to meet in-person. But it’s not easy to create the same level of engagement...
Download this ebook to learn how to build a successful local marketing plan for your franchisees.
Your franchisees’ success is dependent on their ability to market to and engage their local customers. This ebook will...
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