Playbook Mastery: Coaching Your Way to Multi-Location Excellence

Most people see playbooks as little more than an "instruction manual" which documents your company's systems, procedures, and expectations. But in today's competitive world, you don't want to be "most people." You want your business and your brand to stand out in the mind of the consumer, so that they keep coming back to your business, again and again.

A good playbook isn’t just about maintaining standards – it’s about exceeding them, rewriting the rules of franchise and multi-location success, and amplifying profitability.

Keith Gerson, President and CEO at Gerson Advisory Services, alongside Brian Garrison, COO at Buzz Franchise Brands, and Jaffrey Ali, Chief Product officer at FranConnect, discussed how to make your playbook the key to unlocking the full potential of your multi-location business.

Specifically, they discussed:

• Constructing a playbook that embodies your brand ethos and operational distinction.
• Using playbooks during coaching sessions, to boost franchisee outcomes.
• Applying and modifying your playbook strategies as your business landscape evolves.
• Tracking the effectiveness of your playbook

We want you to walk out after watching this session with actionable insights that deliver tangible outcomes.