FranConnect Webinar Library

Boosting Franchise Success: Engaging & Empowering Franchisees with Technology

Written by FranConnect | May 28, 2024 7:48:59 PM

Having engaged franchisees may be the most crucial factor in the successful growth of any franchise system. In Landmark studies conducted by Franchise Business Review and InGage Consulting, studies reveal that engaged franchisees are 3.7X more profitable than their non-engaged counterparts. Gartner Research has forecast that there will be a 14% growth in the CRM and Operations software market through 2025. But despite these insights, the Harvard Business Review (HBR) reports that nearly 90% of business leaders feel that their tech implementations aren’t driving business growth.


To help you increase franchise engagement, FranConnect invites you to view the recording of this invaluable webinar. We focused on achieving high success rates by adopting and utilizing technology. This is your opportunity to learn from the best in the business about how to ensure effective technology deployments and how to get your franchisees (and team members) onboard with technology. 

You’ll Learn: 

  • Proven Strategies for Achieving Engagement: Our expert panelists will share how they achieve remarkable franchisee engagement and increase profitability and growth through their tech solutions. 

  • Successful Technology Adoption: Learn examples of how our panelists deploy their franchise management software effectively while ensuring it truly benefits franchisees and franchisors alike. 
  • The cost of Inaction: You’ll understand the potential downsides of not adopting technology effectively. 

The session, moderated by Keith Gerson, CFE, will feature Shelli Perez Lorton, Manager of Franchise Compliance for Rent-A-Center, Shayne Mehringer, CIO for Propelled Brands, and Jaffrey Ali, Chief Product Officer for FranConnect, who will share how they’ve achieved the highest degrees of buy-in and utilization of their tech stacks amongst their franchisees.  
 
Is it worth the effort? As stated in the opening paragraph, engaged franchisees win the day in being more profitable than their counterparts. After all, there is only one way to coast, and that’s downhill. 
 
View the recorded webinar now.