This was clearly not your father’s IFA
If you were at IFA, you know what I mean. The IFA staff knocked it out of the park, from a sophisticated, fresh design for the event experience to the well-organized and efficient movement of 4000 people from place to place. The energy was well choreographed, especially when Robert Cresanti, IFA President and CEO, led the audience through a virtual political action activity. It left us with the undeniable observation that there is a focused effort to recruit the franchising community behind a common cause – the preservation of the business model that is the largest job creator in the U.S.
