FranConnect Blog

Articles and best practices insights from FranConnect: the leading in franchise management software.

7 features your franchise development software must have

A franchise development software system is crucial to the success of your franchise recruitment efforts. It will help you and your team grow your brand in an organized way, managing every aspect of engagement with franchisee candidates, and it should integrate seamlessly with the rest of your operations. When choosing a development system – or evaluating your current one – for your franchise, ensure it has these seven features.

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5 franchise development efforts that increase qualified leads

Getting franchisee leads is important, but more important is getting qualified leads – these are the leads who are most likely to convert to a sale. Otherwise, a lot of time, effort, and money is wasted on the wrong candidates. Here are five franchise sales and marketing efforts that increase qualified leads.

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Creating Franchisee Buyer Personas

What is a Buyer Persona?

A buyer persona is a representation of your ideal customer based on research and data from your existing customers. Creating robust, detailed buyer personas is a key component to any franchise marketing and sales strategy. It forces you to conduct comprehensive research about the types of franchisees that are successful for your organization, instead of going with gut feelings or what you simply believe to be true. Through your research, you’ll uncover a targeted approach to exactly how, where, and when you should be reaching out to your prospects. The more focused your efforts, the more qualified your leads will be, which means you’ll spend your dollars more wisely. Along with marketing efforts, your buyer personas will drive your sales approach, product development, franchisee engagement, training, and more.

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Millennials in franchising: To Be or Not To Be

Millennials. It feels like whether or not you’re a part of this generation (loosely defined as born in 1980-1999), the word leaves a sour taste in your mouth. It comes with an air of entitlement, laziness, and narcissism. It paints a picture of a generation plagued with debt. But it also illustrates a generation of innovative, culturally diverse, well-educated, and tech-savvy individuals who are calculated-risk takers. And they’re on the hunt for the next best thing.

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