FranConnect Blog

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Mar 20, 2024

How Your Franchise Fee Structures Can Enhance ...

In a comprehensive study of over 2400 Franchise Disclosure Documents over a two year ... Read More

In a comprehensive study of over 2400 Franchise Disclosure Documents over a two year period sheds great light on focusing on how varying fee structures including franchise fees, royalty fees, technology fees along with marketing costs can impact your franchise performance and growth.

Sep 12, 2023

Defining Your Franchise’s Unique Selling Points ...

Owning a franchise is an exciting opportunity to apply your business acumen and take your ... Read More

Owning a franchise is an exciting opportunity to apply your business acumen and take your career in a new direction. While many franchises come with built-in brand recognition and buying power, you will still need to grow your business and attract new potential franchisees. Defining your unique selling points is the best way to accomplish these goals.

Jun 29, 2023

Pay-Per-Click Advertising: How Google Ads Can ...

Pay-per-click (PPC) advertisements offer a reliable way to reach franchisees. As a ... Read More

Pay-per-click (PPC) advertisements offer a reliable way to reach franchisees. As a franchisor, you always seek new strategies to attract franchisees and stand out amongst other businesses. Exploring better franchisor advertising tactics can help you reach the people you need while targeting the right demographics. Discover types of PPC advertisements, the benefits of keywords and best budgeting practices for your franchise.

May 22, 2023

Leveraging LinkedIn to Attract New Franchisees

LinkedIn is a powerful platform for attracting new franchisees if you know how to use it. ... Read More

LinkedIn is a powerful platform for attracting new franchisees if you know how to use it. It lets you showcase your achievements, share business updates with potential partners and engage them directly on what is generally considered a “trusted platform.” The key to ensuring success on LinkedIn is to optimize your profile, and there are a few ways to do that.

Sep 13, 2021

5 Ways to Elevate Your Franchise Development ...

The franchise development website is an essential sales tool, helping brands accomplish ... Read More

The franchise development website is an essential sales tool, helping brands accomplish several objectives at once: generate leads, prescreen prospects, share the brand story, and facilitate growth in target markets.

Mar 10, 2021

Keep the Dirt Out of Your Franchise Sales Data

A dirty database is a like a dirty home. When a home is messy and unorganized, it's hard ... Read More

A dirty database is a like a dirty home. When a home is messy and unorganized, it's hard to find anything. It seems to happen in an instant, too – once one item is put in the wrong place, the mess piles up. Particularly if you have kids or live with roommates, it can be difficult to keep all the dirt from coming in.

Oct 7, 2020

Introducing Franconnect's Conversational AI ...

Today we announced our partnership with Lumin.ai to integrate conversational artificial ... Read More

Today we announced our partnership with Lumin.ai to integrate conversational artificial intelligence (AI) into the FranConnect platform. Whether this makes perfect sense to you, or you're not even sure what AI means, let's take a few minutes to talk about what it is, why we are doing this, show you a preview of how it works, and explain why it's different than other AI solutions in the franchising world.

Jul 2, 2020

5 Things Franchise Sales Leaders MUST Do In the ...

By Keith Gerson, CFE Even as the health-related stories about the pandemic continue to ... Read More

By Keith Gerson, CFE Even as the health-related stories about the pandemic continue to evolve, the business world faces a common challenge: moving forward. Most organizations have already realized that they can’t sit back and wait. They have to put plans into action and adapt quickly as necessary. The world of franchise sales faces its own set of challenges, but also some great opportunities. As we have reached the midway point of 2020, now is a good time to zoom out and consider what you must do as franchise leaders to ensure your development efforts continue to drive growth. Here are my Top Five Must Do’s for Franchise Sales Leaders now that we are halfway through this unforgettable year.

Feb 7, 2019

Fast Lead Response Can Double Your Franchise Sales

Lead conversions must be tracked at each stage of your sales cycle. If you’re attracting ... Read More

Lead conversions must be tracked at each stage of your sales cycle. If you’re attracting the right prospects to your brand, then conversions should increase, building more predictability and reliability into your pipeline.

Jul 26, 2017

10 Critical Steps for Franchise Sales Growth

Franchise sales is hard. It’s a very competitive business, and the sales cycle from lead ... Read More

Franchise sales is hard. It’s a very competitive business, and the sales cycle from lead generation to qualification to closing is complex. Wayback Burgers, a burger franchise that operates 138 restaurants nationwide in 27 states and 35 restaurants internationally, has figured out the key tactics that has quickly grown the concept. The number one key to their success is a well-defined and strategic sales process. They know exactly what happens when, who sends what to whom, when and how to follow up…you get the idea. Let’s take a look at the 10 critical steps for franchise sales that Wayback Burgers' Executive Vice President Bill Chemero, CFE, and Vice President of Franchise Development Scott Milas, CFE, follow to ensure ongoing growth and success.

Jul 19, 2017

Making the Most of Discovery Days

While researching for this blog post, I came across the same basic description for ... Read More

While researching for this blog post, I came across the same basic description for franchise discovery days over and over again – an opportunity for candidates and franchisors to learn more about each other. According to this article in Entrepreneur, discovery days have four main purposes:

Jul 13, 2017

Franchise Sales Tips from Franchise Development ...

Here are 10 franchise sales tips from leaders in franchise development at The Dwyer ... Read More

Here are 10 franchise sales tips from leaders in franchise development at The Dwyer Group, 7-Eleven, Wild Birds Unlimited, and more.

Jun 21, 2017

Engage candidates during every stage of the ...

Franchisee engagement is a hot topic. We’re seeing a progression away from the rule ... Read More

Franchisee engagement is a hot topic. We’re seeing a progression away from the rule enforcer/disciplinarian franchisor-franchisee relationship toward one that places the franchisor as a mentor, teacher, or business advisor. After all, your success is dependent on that of your franchisees.

Jun 14, 2017

Evaluate Your Franchise Recruitment Website

FranConnect has been a long-time partner of the International Franchise Association and ... Read More

FranConnect has been a long-time partner of the International Franchise Association and Franchise Update Media to score franchise recruitment websites based on a set of best practices. Here you will find our most recent findings for franchise development performance using a franchise recruitment website as the main tool for driving leads.

May 3, 2017

7 features your franchise development software ...

A franchise development software system is crucial to the success of your franchise ... Read More

A franchise development software system is crucial to the success of your franchise recruitment efforts. It will help you and your team grow your brand in an organized way, managing every aspect of engagement with franchisee candidates, and it should integrate seamlessly with the rest of your operations. When choosing a development system – or evaluating your current one – for your franchise, ensure it has these seven features.

Apr 19, 2017

5 franchise development efforts that increase ...

Getting franchisee leads is important, but more important is getting qualified leads – ... Read More

Getting franchisee leads is important, but more important is getting qualified leads – these are the leads who are most likely to convert to a sale. Otherwise, a lot of time, effort, and money is wasted on the wrong candidates. Here are five franchise sales and marketing efforts that increase qualified leads.

Apr 10, 2017

Creating Franchisee Buyer Personas

What is a Buyer Persona? A buyer persona is a representation of your ideal customer based ... Read More

What is a Buyer Persona? A buyer persona is a representation of your ideal customer based on research and data from your existing customers. Creating robust, detailed buyer personas is a key component to any franchise marketing and sales strategy. It forces you to conduct comprehensive research about the types of franchisees that are successful for your organization, instead of going with gut feelings or what you simply believe to be true. Through your research, you’ll uncover a targeted approach to exactly how, where, and when you should be reaching out to your prospects. The more focused your efforts, the more qualified your leads will be, which means you’ll spend your dollars more wisely. Along with marketing efforts, your buyer personas will drive your sales approach, product development, franchisee engagement, training, and more.

Mar 23, 2017

Millennials in franchising: To Be or Not To Be

Millennials. It feels like whether or not you’re a part of this generation (loosely ... Read More

Millennials. It feels like whether or not you’re a part of this generation (loosely defined as born in 1980-1999), the word leaves a sour taste in your mouth. It comes with an air of entitlement, laziness, and narcissism. It paints a picture of a generation plagued with debt. But it also illustrates a generation of innovative, culturally diverse, well-educated, and tech-savvy individuals who are calculated-risk takers. And they’re on the hunt for the next best thing.

Jan 25, 2017

2016 Franchise Sales Lead Generation Trends and ...

By Joe Mathews and Keith Gerson A total of 487 franchisors use FranConnect’s Franchise ... Read More

By Joe Mathews and Keith Gerson A total of 487 franchisors use FranConnect’s Franchise Sales Management Module as their CRM to track their franchise sales results, far more than any other franchise sales database or CRM utilized in franchising. Inside that centralized database is a jackpot of information which, when aggregated, provides a robust look at what is really occurring in franchise sales.

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