Over the past few months, the franchising industry has come under attack, creating headlines around the nation. There are many threats to be concerned with – from discriminatory minimum wage increases to changes in joint-employer status – that could alter the franchise business model as we know it. The International Franchise Association (IFA) is working to neutralize these types of attacks and educate policymakers that locally-owned franchise businesses are America’s hidden small businesses that not only create jobs, but also provide incredible value to local communities around the country.
The FranConnect Blog
The latest insights and perspectives for the franchising community.
Historically, franchisors and franchisees have had a, shall we say, unique relationship. While formally contractual and involving some level of operational performance “enforcement,” the relationship has also been guided by a collective desire aimed at a mutually beneficial outcome: to gather data and turn it into the information needed to improve unit economics and make better business decisions that benefit the franchisor AND franchisees.
One of the biggest pain points for franchisors and their field operations teams is preparing for effective interactions with franchise owners and their employees. Yet 57% of franchisors lack a system to monitor and control field execution and performance.
Since 2010, I have attended IFA’s annual conference, and for me, IFA 2017 really stood out as the convention had a whole new look. The focus on integrating the physical event with digital was impressive as well, with the active Twitter feed and the use of live polling tools during keynote presentations.