Feb 1, 2021

Restaurant Franchises: Sample Objectives and Key Results (OKR)

Written by FranConnect

According to the National Restaurant Association (NRA), there are more than 1 million restaurant locations in the U.S. with 12.5 million employees. Even in these changing times, the industry is still a major employer. See some sample Objectives and Key Results (OKRs) for restaurant franchises below.

OKRs For Restaurant Franchises

Objective: Increase franchisee revenue.
  • Increase sales by 3%.
  • Have 150 people buy the holiday promo.
  • Increase average check size by 5% to $6.25.
  • Increase catering sales by 10%.
  • Put crew through upsell training.
  • Increase coffee prices by 10%.
  • Execute one holiday social media campaign.
  • Cold call 100 local businesses to discuss catering.
Objective: Adapt to changing operating environment.
  • Make online orders 30% of total sales.
  • 0 days shut down for sanitization due to an infection.
  • Average cleanliness audit/self-assessment compliance exceeds 85%.
  • Maintain 12 months of financial runway.
  • Install plexiglass around all cash registers.
  • Check staff wellness at the start of each shift.
  • Perform daily cleanliness self-assessments in FranConnect.
  • Secure a $100,000 bank loan.
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Objective: Increase franchisee profitability.
  • Make the seasonal beverage category 20% of total sales (or another strategic, high margin category).
  • Keeps COGS (cost of goods sold) under 33% of sales.
  • Keep labor costs under 33% of sales.
  • Obtain an average online rating above 4 stars on Google.
  • Reduce evening staff by two people.
  • Engage in a Facebook campaign about seasonal beverages.
  • Perform weekly theoretical versus actual food cost reviews.
  • Perform daily reviews of Google review feedback.

Hopefully these sample objectives and key results have helped you out. Do you want to take it a step further? Learn more about strategy and restaurants by checking out the following:

About Objectives and Key Results in Franchising
How to be a Collaborative Franchise Business Coach (FBC)


About the author


FranConnect is the leading franchise management software provider. Based on an analytics approach, only its award-winning, unified FranConnect platform engages stakeholders to grow, scale and optimize franchise systems through a connected and complete view of the business from sales to multi-unit and multi-brand performance. Over 800 brands — including 40 of the Entrepreneur’s Top 100 Global Franchises — in 18 countries count on FranConnect to successfully grow their franchise systems. FranConnect customers span all sizes, growth phases, and industries and have grown 44% faster than the broader franchising market. Backed by private-equity investor Serent Capital, FranConnect is headquartered in Herndon, Virginia, with global follow-the-sun operations.

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