FranConnect Blog

Articles and best practices insights from FranConnect: the leading in franchise management software.

Creating Franchisee Buyer Personas

What is a Buyer Persona?

A buyer persona is a representation of your ideal customer based on research and data from your existing customers. Creating robust, detailed buyer personas is a key component to any franchise marketing and sales strategy. It forces you to conduct comprehensive research about the types of franchisees that are successful for your organization, instead of going with gut feelings or what you simply believe to be true. Through your research, you’ll uncover a targeted approach to exactly how, where, and when you should be reaching out to your prospects. The more focused your efforts, the more qualified your leads will be, which means you’ll spend your dollars more wisely. Along with marketing efforts, your buyer personas will drive your sales approach, product development, franchisee engagement, training, and more.

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FranConnect Sky: Polaris, first release in 2017 of leading franchise management software

The latest version of FranConnect’s SaaS franchise management software, FranConnect Sky: Polaris, will be released April 17. With over 100 new features, let’s take a look at five of the most exciting additions:

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FranConnect Customer Highlight: Marco's Pizza, fastest-growing pizza company in North America

Marco’s Pizza is recognized as the fastest-growing pizza company in North America, and we couldn’t be prouder to be their partner. Marco’s Pizza has been working with FranConnect since 2008, and we’ve enjoyed witnessing their tremendous growth over the years.

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FranConnect and Intuit Partner to Create Comprehensive Franchise Accounting Software

FranConnect, the leading provider of franchise management software, is excited to announce a new partnership with Intuit, a leader in software for small business, personal finance, and tax. The partnership brings together two powerful franchise accounting software tools to create a comprehensive financial management platform for franchise leaders.

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