Jan 7, 2021

FranConnect's Best of 2020

Written by FranConnect

The Most In-Demand Franchising Resources of the year

In 2020, FranConnect produced more content than ever before, and it was watched, read, downloaded and shared more than ever before. As we start off 2021, we looked back over the last 12 months to see what drew the most interest from our audience.

As you might imagine, topics related to COVID-19 drew a lot of attention, but when we look at what drew the highest demand across the course of the year, it’s clear that franchise leaders still need to grow and operate their businesses as effectively as possible, even in the face of a once-in-a-lifetime pandemic.

So what did your peers, colleagues and competitors ask for the most last year? Check out our Top 5 most requested content items of 2020.


#1:  [WEBINAR]: The Next Normal In Franchise Operations Support

Times have changed when it comes to field support, and probably will remain changed forever. Join two of Franchising’s most recognized operations experts – Mary Thompson, COO of Neighborly Brands and Meg Rose, VP of Field Operations of Firehouse Subs as they discuss how they are implementing the “next normal in franchising support” as they share the best practices that they are employing that is allowing them to seize on new opportunities and thrive in difficult times.



#2:  [PLAYBOOK]: The Franchise Budgeting Playbook: Your Roadmap to Unit-Level Profitability

In October, we introduced our Franchise Budgeting Playbook, a ready-made guide to creating consistency and sustainability in franchise business practices. The Playbook offers a step by step guide to ensuring profitability at the unit level, something our readers really needed in 2020.



#3:  [WEBINAR]:  The Role of Artificial Intelligence in Franchise Development 

Speed-to-lead is the most important indicator of success in franchise sales. And Artificial Intelligence (AI) is your best chance to win the speed game. On this webinar explained how to plan for AI in your sales process and also showed a demonstration of a real-life scenario with AI helping to engage leads and set appointments with a franchise development team.



#4:  [BLOG]: How the Economic Changes of 2020 Have Impacted Franchise Site Selection

In November, we talked with industry veteran Russ Smith, regional development director for the Wendy's Co., who shared his perspectives on how business changes brought on by the pandemic are impacting something as fundamental as franchise site selection.



#5: [BLOG]: Franchise Fees: How 4 Types of Fees Can Lead to Growth

In October, we focused on Franchise Fees and how they can actually drive growth in your business.

While many franchisors are hesitant to increase franchise fees, there are proven benefits to both the franchise organization and individual franchisees. Higher fees can ultimately boost revenue, give you a competitive advantage, and grow the value of your brand. Below, we explore in detail how four types of franchise fees can lead to growth.



FranConnect is dedicated to bringing you the best possible insights on the state of the franchising industry in 2021. Be on the lookout for our 2021 industry predictions to help guide your business as you prepare for success in the coming year.

About the author


FranConnect is the leading franchise management software provider. Based on an analytics approach, only its award-winning, unified FranConnect platform engages stakeholders to grow, scale and optimize franchise systems through a connected and complete view of the business from sales to multi-unit and multi-brand performance. Over 800 brands — including 40 of the Entrepreneur’s Top 100 Global Franchises — in 18 countries count on FranConnect to successfully grow their franchise systems. FranConnect customers span all sizes, growth phases, and industries and have grown 44% faster than the broader franchising market. Backed by private-equity investor Serent Capital, FranConnect is headquartered in Herndon, Virginia, with global follow-the-sun operations.

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