Mar 24, 2017

FranConnect Talks Franchise Development Marketing at the 2017 Restaurant Franchising & Innovation Summit

Written by Erin Gifford

FranConnect is proud to sponsor the Restaurant Franchising & Innovation Summit taking place March 28-30, 2017, in Dallas. Keith Gerson, CFE, president and chief customer advocate of FranConnect, will moderate a panel discussion entitled Franchise Development Marketing 101.

“I’m thrilled to moderate a session on franchise development marketing with leaders of top-performing restaurant brands,” Gerson said. FranConnect has compiled the most comprehensive franchise sales index based on the aggregated data from 485 franchise brands, and the featured panelists will have an opportunity to respond to their thoughts on the index findings. “The Restaurant Franchising & Innovation Summit is a great opportunity for franchisors in the restaurant industry to learn about the most innovative tactics and techniques to grow their business, and franchise development marketing is a key component of growth and success.”

The panel will take place at the summit on March 28, 2017, at 9:30 a.m. Panelists include FranConnect customers Travis Edmondson, Vice President of Franchise Sales and Development, Marco’s Pizza; Josh Kern, Chief Marketing Officer, T-Bird Restaurant Group; and Richard Simtob, President and Partner, Zoup! The discussion will focus on techniques franchisors can use to attract the best candidates. The panelists will also share commonly missed franchise development opportunities and how to create corporate collateral that helps fuel chain growth.

Gerson has worked in franchising for over 40 years in building and creating franchise systems and cutting-edge franchise development techniques. He is a frequent keynote speaker for the International Franchise Association, Franchise Update Media, and for franchise brands that seek his expertise on driving franchisee engagement, strategic planning, brand differentiation, franchise marketing, and franchise development techniques.

The Restaurant Franchising & Innovation Summit explores how limited-service chains can leverage innovation in a variety of forms – from experience innovation to kitchen innovation to menu innovation and beyond – as a catalyst for franchise expansion. This summit will help franchisors be more progressive in many areas of their business to attract both investors and customers. For more information and to register, visit


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About the author

Erin Gifford

Erin is the Senior Marketing Communications Manager at FranConnect. She is a creative marketing professional focused on strategy, growth, content creation, public relations, and stakeholder communications with a passion for branding, messaging, and storytelling.