LOUISVILLE, Ky. and HERNDON, Va. — Franchise industry powerhouses FranConnect and FranNet have announced a new partnership that will allow them to harness the power of their respective specialties in an effort to empower brands and their future partners.
FranNet, North America’s most respected leader in matching individuals with franchise ownership opportunities, brings its proprietary profiling tool and local franchise experts to the partnership, while FranConnect, the leading provider of franchise management solutions for driving success in franchise sales, operations and marketing, offers a full array of solutions for operators.
“This collaboration is a win/win for both FranConnect and FranNet,” said Keith Gerson, CFE, President of Franchise Operations at FranConnect. “But the biggest winners are our partner brands, who will benefit from our respective expertise in the franchise arena, including proven-franchise leadership and best in class tools and methodologies.”
The partnership between the brands — which features full integration between the two companies’ software platforms – allows them to offer their services as a one-stop, single package that takes brands from franchisee recruitment to franchise management.
FranNet’s Entrepreneur Profile uses a series of psychometric assessments to equip franchisors with insights about their candidates, enabling companies to make informed decisions about current and prospective franchisees.
FranConnect’s software helps franchisors and multi-unit businesses simplify their growth journey. Used by brands of all sizes, FranConnect’s powerful cloud platform can help you sell and open more units, increase unit revenue and profitability, streamline operations, and improve franchisee engagement.
“With a mutual goal of eliminating uncertainty by selecting the right franchise partners in the first place, then fine-tuning their operations and processes, the groundbreaking partnership is an exciting solution for brands looking to grow,” said Jania Bailey, CEO of FranNet.
“According to FranConnect’s 2021 mid-year Franchise Sales Index, FranNet has the highest lead-to-deal conversion rate among major franchise referral networks. We believe that this illustrates how we help make FranConnect customers more successful and that, together, we can provide franchise brands with everything they need to build effective and successful franchise partnerships.”
FranNet is North America’s most respected leader in matching individuals with franchise ownership opportunities. Founded in 1987, FranNet has more than 100 experienced consultants across the United States, Canada, Germany and the United Kingdom. FranNet uses a proprietary profiling and consultative process to determine a business model unique to each client’s goals, skill sets and interests, and has matched thousands of prospective business owners to rewarding small business franchise opportunities. Based in Louisville, Kentucky, FranNet has been recognized by Inc. magazine as one of the fastest growing private companies in America for the last five years.
About FranConnect, Inc.
FranConnect is the leading franchise management software provider. For 20 years, the FranConnect platform has served as the sales, operations, and marketing backbone for over 800 brands worldwide. Nine of the Franchise Times Top 10 Fastest-Growing franchise businesses rely on FranConnect to drive growth, improve profitability, and streamline operational performance. FranConnect customers span all sizes, growth phases, and industries and they grow 44% faster on average than the broader franchising market. Backed by private-equity investor Serent Capital, FranConnect is headquartered in Herndon, Virginia, with global follow-the-sun operations. For more information on FranConnect, visit www.franconnect.com.
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