Jan 6, 2021

    Franchise News

   Keith Gerson

IN THE NEWS: How Franchise Brokers emerged as top source for conversions

Keith Gerson, FranConnect's President of Franchise Operations, shares insights on Franchise Broker performance with Franchise Consultant Magazine.

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Research has shown that referral marketing, when done well, can typically result in a 10 percent to 30 percent increase in sales, but how has the global pandemic changed this dynamic?

Many franchise sales pros and executives have been closely studying the impact of the pandemic on prospective franchisees and are realizing that there has been a seismic shift in how buyers are relying more on referrals from trusted sources than ever before.

CLICK HERE TO READ THE FULL ARTICLE ON FRANCHISECONSULTANTMAG.COM

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