Mar 16, 2021

    Franchise News

   Keith Gerson

IN THE NEWS: Franchise Brokers found as top source for conversions

FranConnect's Keith Gerson shares insights into Franchise Broker performance during the pandemic with FranchiseWire.

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Many franchise sales pros and executives have been closely studying the impact of the pandemic on prospective franchisees and are realizing that there has been a seismic shift in how buyers are relying more on referrals from trusted sources than ever before.

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