May 5, 2016

FranConnect Announces Two New Executive Hires Amidst Strong Customer Momentum

Written by FranConnect

RESTON, VA – (May 5, 2016)FranConnect, the leading provider of franchise management software, today announced the appointments of Tom van Gorder as Executive Vice President, Global Sales and Tracey Moon as Vice President, Marketing. By ushering in new executives to its leadership team, FranConnect is investing in the company’s future. These investments will drive growth allowing the company to better serve the long term needs of its customers.

New Hires Bolster Company’s Commitment to Customer Value Creation and Future Growth

“We are very fortunate to have individuals of this caliber as members of our leadership team who will play integral roles in accelerating our growth during an important time in our market,” said Christopher Fountain, CEO. “Both Tracey and Tom bring diversity of experience and complementary skills that will drive results. They share an entrepreneurial spirit and deep expertise in their individual fields that sync with where FranConnect is now and, more importantly, where we want to take the company.”

Prior to joining FranConnect, Tracey held leadership roles at global organizations such as Brillio, GANTECH and Cognizant Technology Solutions, where she led strategy planning and execution, product positioning and launch management. Her experience also includes leading integrated marketing communications, advertising and promotional campaigns designed to reach business customers around the world. As FranConnect’s Vice President, Marketing, she will be responsible for the strategic planning and execution of the company’s marketing, branding, and customer outreach programs.

Tom is a seasoned sales and business development executive with 20-plus years experience at leading technology and information publishing companies. Prior to FranConnect, he was Senior Vice President of Worldwide Sales and Channels for Arxan Technologies, the market leader in application security. Tom has held senior management roles at companies such as Macrovision Corporation, Current Analysis, and VeriSign, Inc., where he identified and created strategic partnerships that enabled leverage for driving revenue and company growth.

For more information on FranConnect, visit www.franconnect.com.

About FranConnect
FranConnect provides proven franchise management software to more than 600 brands and 110,000 franchisees including multi-unit operators and area developers. The company’s customers rely on FranConnect to grow the number of units and make them more successful. Only FranConnect comes with Franchising Built-InTM – exclusive functionality and best practices for the entire franchise lifecycle – so franchisors can more effectively manage, track and run their business. For more information, visit www.franconnect.com.

Media Contact:
Trier and Company for FranConnect
beth@triercompany.com
1-415-285-6147

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About the author

FranConnect

FranConnect is the leading franchise management software provider. Based on an analytics approach, only its award-winning, unified FranConnect platform engages stakeholders to grow, scale and optimize franchise systems through a connected and complete view of the business from sales to multi-unit and multi-brand performance. Over 800 brands — including 40 of the Entrepreneur’s Top 100 Global Franchises — in 18 countries count on FranConnect to successfully grow their franchise systems. FranConnect customers span all sizes, growth phases, and industries and have grown 44% faster than the broader franchising market. Backed by private-equity investor Serent Capital, FranConnect is headquartered in Herndon, Virginia, with global follow-the-sun operations.

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