FranConnect Blog

A franchise development software system is crucial to the success of your franchise recruitment efforts. It will help you and your team grow your brand in an organized way, managing every aspect of engagement with franchisee candidates, and it should integrate seamlessly with the rest of your operations. When choosing a development system – or evaluating your current one – for your franchise, ensure it has these seven features.

Historically, franchisors and franchisees have had a, shall we say, unique relationship. While formally contractual and involving some level of operational performance “enforcement,” the relationship has also been guided by a collective desire aimed at a mutually beneficial outcome: to gather data and turn it into the information needed to improve unit economics and make better business decisions that benefit the franchisor AND franchisees.

Since 2010, I have attended IFA’s annual conference, and for me, IFA 2017 really stood out as the convention had a whole new look. The focus on integrating the physical event with digital was impressive as well, with the active Twitter feed and the use of live polling tools during keynote presentations.